Job Req ID: 49936
Location:
Mumbai, Maharashtra, IN
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Function: Marketing/Digital
About:
Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.
We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.
VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.
VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.
VIL is an equal opportunity employer committed to diversifying its workforce.
Role
AGM - CVM Platform & Capability
Job Level/ Designation
M2
Function / Department
CVM - Marketing
Location
Mumbai
Job Purpose
Campaign Management Platforms, New Channel Development & Integration, Managing the Segmented Product configurations
Key Result Areas/Accountabilities
Job Overview
We are looking for Asst General Manager for Customer Value Management (CVM) and Digital Campaigns. In this role, you will own our central CVM platform and design national digital campaigns to boost revenue. You will lead cross-functional projects and collaborate with global tech giants to bring cutting-edge features to our business.
Key Responsibilities
Strategy & Innovation
Lead the launch of disruptive tools and customer-focused communication capabilities
Align platform capabilities with the company's digital transformation goals.
Campaign & Journey Design
Design national campaigns and advanced customer journeys.
Use channels like WhatsApp, RCS, and our native app to achieve campaign ROI.
Stakeholder & Partner Management
Lead cross-functional projects with IT, Finance, Brand, and Technical teams.
Manage strategic relationships with external partners like Meta and Google.
Drive new product development from idea to launch.
Operations & Business Impact
Own and optimize the daily operations framework for CVM platforms.
Drive key business metrics including ARPU growth and churn reduction.
Deliver clear productivity gains and cost savings through platform innovation.
Operational
Manage & Lead Platform lead Business Requirement Discussions , Business Case Approvals & Seamless roll outs/Deployments
Develop Control Mechanisms –Monitor & Manage Performance ; Scan Risks, Demand for Mitigation Plans & Channelize Partners
Responsible for Creating & Managing Platform Budgets, Manage Accurate & Time bound Partner Pay-outs
Plan & Roll out Seamless Organizational Level Executions of New Capabilities/Platform Augmentation & Integrations - Time bound, Within Budget
Conduct Partner Business Reviews, Engagement for Continuous Process Improvement & Enhancement
Core Competencies, Knowledge, Experience
Business and process understanding
Leadership and people management skills
Managed Campaign Management Platform
Digital campaign Management
Must have technical / professional qualifications
Graduate/MBA
Knowledge in Media and Telecom Industry
Years of Experience
7-10 years
Industries to look from
Telecom, IT
Ideal Organizations to look from
Airtel, Jio, CleverTap, Web Engage, Mo Engage, Adobe, Result ticks
Direct reports
None
Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership
