ELENO is Hiring!Position: Senior Marketing Executive (EdTech Brand Building)
Location: Pune – Electronic Estate
Experience: Minimum 4 Years
Work Mode: 100% Work From Office
Working Days: 5 Days a Week
Office Timings: 9:30 AM to 6:30 PM
About ELENO
ELENO is a fast-growing Engineering EdTech company dedicated to building India's next generation of Core Engineering professionals in domains such as Crashworthiness, CAE, LS-DYNA, Multiphysics, EV Safety, Defence and Human Safety Engineering.
We are looking for a dynamic and result-oriented Senior Marketing Executive who can help establish ELENO as the most trusted brand among Mechanical, Automotive and Core Engineering students and professionals.
Key ResponsibilitiesBrand Building & Strategic Marketing
- Develop and execute comprehensive marketing strategies to strengthen ELENO's brand presence.
- Build ELENO as the preferred destination for Core Engineering and CAE learning.
- Identify market opportunities, target audiences and growth channels.
- Plan and execute annual and quarterly brand campaigns.
Traditional Marketing & Offline Advertising
- Manage Print Advertising campaigns in newspapers, magazines and educational publications.
- Coordinate and execute Radio Advertising campaigns.
- Plan and manage Hoardings, Outdoor Media and Transit Advertising.
- Liaise with advertising agencies, printers, media houses and vendors.
- Monitor campaign effectiveness and optimize media spends.
Event & Community Marketing
- Promote ELENO workshops, webinars, technical events and community activities.
- Coordinate branding activities at colleges, universities and engineering communities.
- Support corporate events, exhibitions and industry conferences.
Digital & Integrated Marketing
- Collaborate with digital marketing teams for integrated campaigns.
- Ensure consistency of brand identity across print, digital and social media.
- Support content creation, brochures, presentations and promotional materials.
Market Research & Analytics
- Understand aspirations and pain points of Core Engineering students and professionals.
- Analyze competitors and industry trends.
- Measure campaign ROI and provide regular marketing reports.
Candidate Profile
We are looking for someone who:
- Has minimum 4 years of proven experience in marketing or brand building.
- Has hands-on experience in Print Media, Radio Advertising, Outdoor Advertising and Brand Campaigns.
- Possesses excellent communication and vendor management skills.
- Can independently plan and execute marketing campaigns.
- Is creative, energetic and passionate about building brands.
- Prior experience in EdTech, Education, Training Institutes or Technical Products will be an added advantage.
What Success Looks Like
Within the first 12 months, the candidate should be able to:
- Establish ELENO as a recognizable brand among Core Engineers in Maharashtra and beyond.
- Increase awareness among Mechanical, Automotive and CAE aspirants.
- Execute impactful offline and integrated marketing campaigns.
- Build strong brand recall through print, radio, outdoor media and community engagement.
Why Join ELENO?
- Work directly with the leadership team.
- Opportunity to build a niche Engineering EdTech brand from the ground up.
- Exposure to cutting-edge domains like CAE, Crashworthiness, EV Safety and Defence Engineering.
- Be part of a mission to transform careers of Core Engineers across India.
How to Apply
Interested candidates may send their resume along with details of their previous marketing campaigns and achievements.
Share resume and portfolio with Kinjal on [email protected]
Pay: ₹9,852.58 - ₹33,801.14 per month
Benefits:
- Flexible schedule
- Health insurance
- Provident Fund
Application Question(s):
- Do you have 4+ years of marketing experience? (Yes/No)
- Do you have experience in brand building? (Yes/No)
- Have you worked in the EdTech or Education industry? (Yes/No)
- Do you have experience in print media advertising?
- Do you have experience in radio or outdoor advertising campaigns?
- What is your notice period?
- What is your current CTC?
- What is your expected CTC?
Work Location: In person
