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Create a business plan to achieve targets that meet territory objectives by driving market traffic and optimizing product availability
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Identify potential towns, appoint distributors, induct them on ANI processes & systems in line with business strategy and allocate ISR’s basis market potential
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Facilitate hiring, induction, training & coaching of ISR’s to ensure alignment to “ANI ways of working” and engage ISR’s to ensure high retention rates
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Establish relationships with customers to uncover needs, drive orders, and increase the number and variety of SKUs stocked
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Conduct daily sales calls to coach team and increase the number of orders taken, check stock, and ensure proper merchandising at each customer
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Negotiate customer deliverables/contracts that provide win-win solutions to deliver on account objectives while satisfying the customer’s needs
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Ensure shops are merchandised and maintain Key SKUs in accordance with Abbott expectations to maximize product availability and potential sales
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Demonstrate the superiority of Abbott products from the customer’s perspective
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Influence customers to maintain a proper balance of stock and market credit relative to accounts receivable and periodically review their financial health
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Conduct monthly reviews of channel performance and create plans to address lagging channels to meet channel targets
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Influence distributors to carry stock and adhere to route plans that ensure implementation of trade & consumer promotion plan
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Ensure adequate daily stock replenishment to meet weekly, monthly, and quarterly targets through accurate forecasting
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Build quality customer database, territory information and have competitive landscape of territory
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Integrates the digital customer’s journey with the customer lifecycle to support demand creation & retention e.g., POS App, self-serviced app/web, learning management systems, retail communities, webinars etc.
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Act in alignment with compliance and regulatory expectations
Minimum Education
Graduate in Arts/Science/Commerce
Experience
Minimum 2+ years of relevant experience.
Act in alignment with compliance and regulatory expectations
