Key responsibilities include:
- Launching and managing campaigns across Google, Meta, LinkedIn, and programmatic platforms
- Optimising ads based on CPA, ROAS, CTR, and conversion volume
- Managing budgets, pacing, and bid strategies
- Supporting campaign testing across creative, audience, and placements
- Creating reports and dashboards to monitor performance
- Working with data and analytics teams to improve attribution models
- Collaborating with content, CRM, and design on cross-channel alignment
- Assisting with audience segmentation and retargeting strategies
- Tracking post-click behaviour and conversion paths
- Updating documentation and sharing learnings with wider teams
Pay: From ₹15,000.00 per month
Work Location: In person
