Job Description (JD)School PRM (Public Relations Manager) & Admission CounselorOrtus International School, HyderabadPosition Title:
School PRM (Public Relations Manager) & Admission Counselor
Location:
Ortus International School, Hyderabad
Reporting To:
Principal / Director – Admissions & Marketing
About the Role
Ortus International School is seeking a dynamic, energetic, and result-oriented PRM & Admission Counselor to promote the school's brand, manage admissions, build strong parent relationships, and support enrollment growth. The ideal candidate should possess excellent communication skills, strong networking abilities, and a passion for educational services.
Key ResponsibilitiesAdmission Counseling & Enrollment
- Handle walk-in, phone, website, and social media admission inquiries.
- Counsel prospective parents and students regarding academic programs, curriculum, facilities, and school policies.
- Conduct campus tours and admission presentations.
- Guide parents through the admission process and documentation requirements.
- Maintain and update admission databases and lead trackers.
- Follow up regularly with prospective parents to maximize conversions.
- Meet monthly and annual admission targets set by the management.
Public Relations & Outreach
- Build and maintain positive relationships with parents, educational institutions, community organizations, and local stakeholders.
- Represent the school at educational fairs, exhibitions, and promotional events.
- Coordinate outreach programs, seminars, workshops, and open-house events.
- Promote school achievements, events, and success stories to enhance the school's reputation.
- Collaborate with marketing teams for social media campaigns and promotional activities.
Parent Engagement
- Serve as the first point of contact for prospective families.
- Respond promptly and professionally to parent queries and concerns.
- Ensure a positive admission experience for all applicants.
- Collect feedback and share insights with management for continuous improvement.
Administrative Responsibilities
- Maintain accurate records of inquiries, admissions, and enrollments.
- Generate daily, weekly, and monthly admission reports.
- Coordinate with academic and administrative departments during the admission cycle.
- Ensure compliance with school admission policies and procedures.
QualificationsEducational Qualification
- Bachelor's Degree in Marketing, Business Administration, Public Relations, Education, or a related field.
- Master's Degree preferred.
Experience
- 2–5 years of experience in school admissions, educational counseling, marketing, public relations, or customer relationship management.
- Experience in international schools or reputed educational institutions is an advantage.
Required Skills
- Excellent verbal and written communication skills in English.
- Proficiency in Telugu and Hindi is preferred.
- Strong counseling, presentation, and interpersonal skills.
- Excellent networking and relationship-building abilities.
- Knowledge of CRM software, MS Office, and Google Workspace.
- Social media awareness and digital marketing exposure.
- Target-oriented with strong organizational skills.
Key Performance Indicators (KPIs)
- Number of admission inquiries generated.
- Inquiry-to-admission conversion ratio.
- Achievement of enrollment targets.
- Parent satisfaction and feedback scores.
- Effectiveness of outreach and promotional activities.
- Growth in school visibility and community engagement.
Compensation & Benefits
- Competitive salary based on qualifications and experience.
- Performance-based incentives linked to admission targets.
- Professional development opportunities.
- Supportive and collaborative work environment.
Employment Type:
Full-Time
Joining:
Immediate
Ortus International School is committed to providing equal employment opportunities and encourages passionate education professionals to apply.
Pay: From ₹35,000.00 per month
Work Location: In person
