JOB DESCRIPTION – Engagement Manager, Paid Media (PCM)
Location
Bangalore – Work on-site 3 days per week
Reports To
Director – Paid Media
Role Overview
The Engagement Manager – Paid Media (PCM) is responsible for leading strategic client engagements and driving business growth through data-driven paid media solutions. This role partners with enterprise clients and cross-functional teams—including Analytics, CRO, SEO, Content, Technology, and Data Science—to develop digital marketing strategies, manage large-scale programs, and deliver measurable business outcomes.
The ideal candidate combines strong Paid Media expertise with client consulting, program management, stakeholder management and team leadership capabilities.
What You'll Be Doing
Client Strategy & Paid Media Leadership
- Develop and execute performance marketing strategies aligned with client business goals.
- Lead Paid Media initiatives across Google Ads, SA360, Microsoft Ads, Display, Performance Max, YouTube, Paid Social, and Remarketing.
- Capable of auditing PCM platforms end-to-end (from setup to execution), identifying optimization opportunities to improve ROI, ROAS, CPA, and overall campaign performance.
- Recommend innovative solutions leveraging automation, AI capabilities, and industry best practices.
Client Engagement, Program and Delivery Management
- Own end-to-end client engagements from strategy through execution and performance reviews.
- Partner with cross-functional teams to deliver projects on time and with high quality.
- Build strong client relationships, conduct business reviews, and identify account growth opportunities.
- Monitor project health, identify risks and manage stakeholder communication, and delivery excellence.
Analytics &Business Insights
- Analyze campaign and business performance to generate actionable insights.
- Present strategic recommendations using data-driven storytelling.
- Utilize GA4, Adobe Analytics, tagging, attribution, and reporting frameworks to support decision-making
- Translate complex business challenges into actionable PCM strategies &solution.
Team Leadership
- Mentor and develop a high-performing Paid Media team.
- Ensure campaign quality, best practices, and continuous capability development.
- Foster collaboration across delivery and client teams.
- Capable of resolving conflicts and team’s challenges.
Your Expertise
- 6–9 years of experience in Digital Marketing, with strong expertise in Paid Media.
- Hands-on experience with Google Ads, SA360, Microsoft Ads, Display, Paid Social, and Performance Max.
- Strong understanding of campaign optimization, bidding strategies, audience targeting, and measurement.
- Experience managing enterprise client engagements and leading cross-functional teams.
- Proficiency in GA4/Adobe Analytics, Excel, and PowerPoint.
- Google Ads and Analytics certifications are preferred.
Education Qualifications
- Bachelor's degree in Engineering, Business, Mathematics, Statistics, or a related quantitative discipline.
- MBA from a Tier 1/Tier 2 institute is preferred.
Who You Are
- Strategic thinker with strong business acumen.
- Excellent client-facing, communication, and presentation skills.
- Strong leadership and stakeholder management capabilities.
- Analytical, collaborative, and solution oriented.
- Able to manage multiple priorities in a fast-paced environment.
About Us
iQuanti is an independent performance marketing company that generates value for clients by utilizing data to drive better business outcomes through digital channels. Beyond campaign strategy, management, and optimization, we engage with clients to understand their business and produce proprietary insights that lead to stronger business results.
Through a data science-led approach to client problem-solving, we've created a differentiated suite of product-driven service offerings that we deploy to clients, including a search-predictive efficacy platform called ALPS. We're 350+ people strong worldwide, with hubs in Jersey City and Bangalore.
Why You'll Like Working for iQuanti
- Opportunity to work with Fortune 500 brands and the Top 5 US Banks on high-impact, long-term strategic projects.
- Gain hands-on experience with patented, enterprise-grade platforms like ALPS™ and LEAP.
- Benefit from a fast-growing environment and cross-channel learning in SEO, Paid, and CRO.
- Enjoy a hybrid work model and flexible timing in a culture that prioritizes both excellence and well-being.
Explore More
- Who We Are: iQuantiOfficial Website
- Our Success Stories: Case Studies
- Our Culture: Check us out on LinkedIn and Instagram
- Our Tech: Explore our ALPS Platform and Leap
- Insights: Explore the iQuanti Blog
