Job Description:
Content Executive: Content Production & Growth
Department: Marketing / Content
Reporting To: Content Strategist
Contract: 3 Months - Upto mark Performance then Conversion to Full time
Role Overview
We are looking for a Content Creator who can own content end-to-end. From coming up with the idea to writing the script, creating/editing the content, and understanding how it performs. You will be expected to actively create content that people want to watch, share, save and talk about while building a strong community around the brand. The ideal candidate is someone who understands what makes content work on Instagram, and is naturally curious about trends and internet culture, and can turn a simple idea into engaging, platform-native content.
Key Responsibilities
1. Content Ideation & Creation
● Come up with fresh, original content ideas for Instagram and YouTube (short form).
● Identify trends, formats, conversations and cultural moments that the brand can participate in.
● Develop content concepts based on audience interests, brand objectives and performance insights.
● Turn ideas into hooks, scripts, shot lists and finished content.
● Create content independently using available resources.
● Experiment with different formats, hooks, storytelling styles and content structures to identify what works.
2. Scriptwriting & Storytelling
● Write short-form scripts that are conversational, engaging and native to the platform.
● Develop strong hooks that capture attention within the first few seconds.
● Adapt the same idea into different formats for Instagram Reels, YouTube Shorts and other channels.
● Write content that feels natural and human, not like an advertisement or generic brand content.
3. Editing & Content Production
● Edit short-form videos independently using tools such as CapCut, Inshot, VN, Edits, Canva or similar.
● Add appropriate text, transitions, music, sound effects and pacing to make content engaging.
● Take ownership of the final output instead of relying entirely on designers or video editors.
5. Community Building
● Create content that encourages conversations, shares, saves and participation.
● Understand what the audience responds to and use those insights to shape future content.
● Actively monitor comments, DMs and audience conversations to identify content opportunities.
● Help build a community around the brand rather than simply growing follower count.
6. Performance & Optimisation
● Track content performance and understand why certain content works and why certain content doesn't.
● Monitor metrics such as reach, watch time, retention, shares, saves, engagement and follower growth.
● Identify winning hooks, formats, topics and storytelling styles.
● Continuously test and improve content based on performance.
● Contribute content ideas and variations for paid media based on learnings from organic content.
What Success Looks Like You will be evaluated on:
● Quality and consistency of content produced
● Ability to execute high-performing content pieces independently
● Growth in reach, engagement and relevant audience
● Improvement in watch time and content retention
● Growth in shares, saves and meaningful interactions
● Ability to identify and replicate winning content formats
● Contribution to brand awareness, community and business goals
● Speed and consistency of execution.
Required Skills
● Strong understanding of Instagram content
● Excellent writing and storytelling skills
● Strong understanding of hooks, retention and short-form video
● Ability to identify and adapt trends quickly
● Good understanding of what makes content shareable and engaging
● Strong video editing skills
● Ability to read basic content analytics and draw actionable insights
● Strong communication skills
Who We're Looking For We are looking for someone who:
● Thinks like a creator, not a social media manager
● Can write the script, create the content and edit it
● Is constantly consuming and analysing content
● Understands internet culture and emerging trends
● Has strong opinions about what makes content good
● Is comfortable experimenting and failing fast
● Is proactive and doesn't wait for a brief for every piece of content
● Wants to build a community, not just a follower count
Pay: Up to ₹450,000.00 per year
Benefits:
- Commuter assistance
- Flexible schedule
- Paid sick time
- Provident Fund
Application Question(s):
- Are you comfortable to accept the same role on contract for first 3 months and then get converted into Full Time Employee
- Are you open to Travel to Office at Andheri West near lower Oshiwara Metro Station
- Do you have a Portfolio ? If Yes Please share the Link
- Have you done UGC ? Are you comfortable in front of the camera ?
- Are you fluent speaking in English and Hindi? Drop your Instagram ID Link
Education:
Experience:
- Content creation: 1 year (Required)
Language:
Work Location: In person
