Position: Digital Marketing Executive
Experience: 2+ Years
Industry: Any (Experience in Lead Generation Preferred)
Job Summary
We are looking for a creative and performance-driven Digital Marketing Executive with 2+ years of experience in digital marketing, specializing in Meta Ads (Facebook & Instagram Ads). The ideal candidate should have hands-on experience in planning, executing, optimizing, and analyzing paid advertising campaigns to generate quality leads and maximize ROI.
Key Responsibilities
Plan, create, and manage Meta (Facebook & Instagram) advertising campaigns.
Generate high-quality leads through paid digital marketing campaigns.
Optimize ad performance by monitoring CPC, CTR, CPL, ROAS, and conversion rates.
Conduct audience research, targeting, retargeting, and lookalike audience campaigns.
Create compelling ad copies and coordinate with the design team for creatives.
Manage campaign budgets and ensure maximum return on investment.
Perform A/B testing on creatives, landing pages, and ad copies.
Monitor campaign performance and prepare daily, weekly, and monthly reports.
Coordinate with the sales team to improve lead quality and conversion rates.
Stay updated with the latest Meta advertising trends and digital marketing strategies.
Required Skills
Paid Advertising Meta Ads Manager (Facebook & Instagram Ads)
Lead Generation Campaigns
Conversion Campaigns
Remarketing & Retargeting
Audience Segmentation
Budget Management
Campaign Optimization
A/B Testing
Digital Marketing
Social Media Marketing
Performance Marketing
Content Marketing
Email Marketing (Basic Knowledge)
SEO & SEM Fundamentals
Analytics & Tools
Meta Business Suite
Meta Ads Manager
Google Analytics (GA4)
Google Tag Manager
Google Search Console
Canva (Basic)
Microsoft Excel
Google Sheets
Preferred Candidate
Profile Bachelor's degree in Marketing, Business Administration, or a related field.
Minimum 2 years of hands-on experience managing Meta Ads campaigns.
Experience in lead generation for service-based businesses, education, or software industries is an added advantage.
Strong analytical and problem-solving skills.
Excellent communication and reporting skills.
Ability to manage multiple campaigns simultaneously.
Key Performance Indicators
(KPIs) Cost Per Lead (CPL)
Return on Ad Spend (ROAS)
Click-Through Rate (CTR)
Conversion Rate
Lead Quality
Campaign ROI
Customer Acquisition Cost (CAC)
Pay: ₹20,000.00 - ₹25,000.00 per month
Experience:
- Digital marketing: 1 year (Preferred)
Work Location: In person
