Job Title: Digital Marketing Manager
Company: Eminence Technology
Location: Mohali (On-site)
Experience: Minimum 6 Years
Employment Type: Full-time
About the Role
Eminence Technology is looking for a highly driven and strategic Digital Marketing Manager to lead our digital marketing initiatives and accelerate business growth. The ideal candidate should have extensive experience in SEO, SMO, PPC, demand generation, and product marketing, along with a proven ability to build and execute high-impact digital marketing strategies for IT products, SaaS solutions, or technology services.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Lead and optimize SEO, SMO, and PPC campaigns to maximize website traffic, lead generation, and conversions.
- Plan, execute, monitor, and optimize paid marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
- Design and implement Go-to-Market (GTM) strategies for new product launches and feature releases.
- Drive product positioning, messaging, and digital campaigns to enhance brand visibility and customer acquisition.
- Manage lead generation and demand generation campaigns while optimizing marketing funnels for improved conversion rates.
- Analyze campaign performance using marketing analytics tools and recommend data-driven improvements to maximize ROI.
- Collaborate with Product, Sales, Design, and Content teams to develop integrated marketing campaigns.
- Monitor market trends, competitor activities, and customer behavior to identify growth opportunities.
- Manage marketing budgets effectively and ensure optimal utilization of resources.
- Prepare performance reports and present actionable insights to leadership.
Required Skills & Qualifications
- Minimum 6 years of experience in Digital Marketing, preferably in IT Services, SaaS, or Product-based companies.
- Strong hands-on expertise in SEO, SMO, and PPC (Mandatory).
- Proven experience in planning, executing, and optimizing paid marketing campaigns across multiple digital platforms.
- Strong understanding of Go-to-Market (GTM) strategy, product launches, product positioning, and business marketing strategy.
- Experience in lead generation, demand generation, campaign optimization, ROI analysis, and marketing analytics.
- Hands-on experience with:
- Google Ads
- Meta Ads Manager
- LinkedIn Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Marketing Automation Tools
- Strong analytical, communication, leadership, and project management skills.
- Ability to work collaboratively with cross-functional teams in a fast-paced environment.
Preferred Qualifications
- Experience marketing AI, SaaS, EdTech, or enterprise technology products.
- Knowledge of CRM platforms such as HubSpot or Zoho CRM.
- Familiarity with conversion tracking, attribution models, A/B testing, and performance optimization.
- Experience using reporting and visualization tools such as Power BI, Tableau, or Looker Studio is an added advantage.
Why Join Eminence Technology?
- Opportunity to work on innovative IT products and SaaS solutions.
- Collaborative and growth-oriented work environment.
- Exposure to end-to-end product marketing and GTM strategies.
- Competitive compensation and career advancement opportunities.
Work Location: In person
