Marketing Manager

gHRig People Solutions -
India

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Job details

Full-time
₹20,00,000 a year

Benefits

Health insurance

Qualifications

CRM software
Email marketing
Facebook Advertising
Marketing
Social media strategy
Master's degree
Customer segmentation
Analysis skills
Project management
Presentation skills
Bachelor's degree
Digital marketing
Team management
SEO
Content marketing
Data analytics
Marketing automation
Google Ads
Google Analytics
MBA
Communication skills
Banking
SEM
Marketing
Multichannel marketing
Negotiation
Customer acquisition
Analytics
Performance marketing

Full job description

Marketing Manager

About the Role

We are seeking a dynamic and strategic Marketing Manager to lead our marketing initiatives across multiple channels. The ideal candidate will have a proven track record in both Above-The-Line (ATL) and Below-The-Line (BTL) marketing campaigns, combined with expertise in digital marketing and experience in the NBFC or Housing Finance sector. This role offers an excellent opportunity to drive brand growth and market penetration in a competitive financial services landscape.

Key Roles & Responsibilities

Develop and execute comprehensive marketing strategies across ATL (traditional media - TV, radio, print, outdoor) and BTL (activation, events, sampling, direct marketing) channels
Design, plan, and implement digital marketing campaigns including SEO, SEM, social media marketing, email marketing, and content marketing to maximize online presence and engagement
Manage brand positioning and messaging to ensure consistency across all marketing touchpoints and customer journey stages
Create and manage annual marketing budgets, allocate resources efficiently, and optimize spending across different marketing channels to achieve ROI targets
Lead campaign planning and execution including concept development, creative ideation, media selection, and performance tracking
Conduct market research and competitive analysis to identify market trends, customer preferences, and growth opportunities in the NBFC/Housing sector
Collaborate with external agencies (creative, media, digital) and vendor management for campaign execution and optimization
Manage and monitor marketing KPIs, prepare regular reports on campaign performance, and provide actionable insights for strategy refinement
Oversee product launches, promotional campaigns, and seasonal marketing initiatives to drive sales and customer acquisition
Develop and manage customer retention programs, loyalty schemes, and customer engagement strategies
Work cross-functionally with Sales, Product, Operations, and Customer Service teams to ensure alignment on marketing initiatives
Utilize marketing analytics tools and dashboards to track campaign performance, customer behavior, and market metrics

Required Experience & Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field; MBA in Marketing is a plus
8-10 years of proven marketing experience in NBFC, Housing Finance, Banking, or Financial Services sector
Strong expertise in ATL (Above-The-Line) marketing campaigns including media planning, TV, radio, print, and outdoor advertising
Solid understanding and hands-on experience in BTL (Below-The-Line) activities including activations, events, sponsorships, and ground marketing
Demonstrated expertise in digital marketing channels: SEO, SEM, Social Media Marketing, Email Marketing, Google Analytics, and Marketing Automation
Experience in campaign management from conception to execution including budget management and ROI optimization
Proficiency with marketing analytics, CRM platforms, and marketing dashboards
Strong analytical and data-driven decision-making skills
Excellent communication and presentation skills
Strong leadership and team management abilities
Creative thinking with ability to develop innovative marketing solutions

Areas of Strong Expertise Required

Expertise in planning and executing integrated marketing campaigns combining ATL and BTL strategies for maximum market penetration
Deep expertise in digital marketing stack including performance marketing, social media strategy, SEO, SEM, and content marketing
Strong command over NBFC/Housing Finance product knowledge and customer acquisition strategies specific to the financial services sector
Expert-level proficiency in media planning, buying, and vendor negotiation for traditional and digital channels
Advanced data analytics and marketing intelligence skills with hands-on experience in Google Analytics, marketing dashboards, and CRM platforms
Expertise in consumer behavior analysis, market segmentation, and developing targeted value propositions
Demonstrated ability to manage large marketing budgets, track ROI, and implement cost-effective marketing solutions

Desired Skills & Attributes

Experience with marketing automation tools and CRM systems
Knowledge of consumer behavior and market segmentation
Experience in managing digital paid media (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
Familiarity with SEO/SEM best practices and tools
Understanding of compliance requirements in financial services marketing
Strong project management and multitasking abilities

What We Offer

Competitive salary package of 15-20 LPA based on experience and qualifications
Performance-based incentives and bonuses
Opportunity to lead strategic marketing initiatives in a growth-focused organization
Exposure to multi-channel marketing across ATL and BTL domains
Professional development and training opportunities
Comprehensive benefits package including health insurance and leave policy

Application & Selection Process

Interested candidates are requested to submit a detailed resume highlighting relevant experience in ATL, BTL, and digital marketing, along with a cover letter explaining why they are the right fit for this position in the NBFC/Housing sector.

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Marketing Manager

About the Role

Key Roles & Responsibilities

Required Experience & Qualifications

Areas of Strong Expertise Required

Desired Skills & Attributes

What We Offer

Application & Selection Process

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