We are looking for an energetic, creative, and consumer-obsessed Digital Marketing professional to join our growing team. This role is squarely focused on growing our end-user base — driving app subscriptions, service sign-ups, and brand engagement directly with individuals and consumers. You will blend online marketing (social media, content, paid campaigns) with on-ground physical marketing (boot camps, activations, events) to reach and convert target audiences into loyal users.
Mobile Applications
SaaS / Digital Subscriptions
Consumer-Facing IT Services
Digital Products & Platforms
App-Based Service Offerings
Product Launches & Feature Rollouts
Marketing Channels & Platforms
Instagram
Facebook
YouTube
LinkedIn
WhatsApp & Broadcasts
Google / Meta Ads
Boot Camps & Events
Physical Activations
Referral & Affiliate Programs
Social Media Marketing
Plan, create, and publish engaging content across Instagram, Facebook, YouTube, and LinkedIn to attract end users
Run targeted paid ad campaigns (Meta Ads, Google Ads) to reach specific consumer demographics and interests
Monitor social media trends and adapt content strategy to maximize reach and engagement
Grow organic followers and build a loyal community around the brand and its products
Respond to comments, DMs, and user queries to build trust and engagement with the audience
Physical & Field Marketing
Plan and execute boot camps, road shows, stalls, and on-ground marketing activations in Vadodara
Represent the brand at college fests, community events, exhibitions, and public gatherings
Distribute promotional material, conduct demos, and interact directly with potential users
Coordinate with local communities, institutions, and groups to expand physical reach
User Acquisition & App Subscription Growth
Drive downloads and subscriptions for mobile apps and digital services among individual users
Design and execute referral programs, offers, and incentives to onboard new users rapidly
Create targeted campaigns segmented by age, interest, location, and behaviour to maximize conversions
Track user acquisition cost (UAC) and work to optimize campaign ROI continuously
Content Creation & Storytelling
Create short-form video content (Reels, YouTube Shorts, Stories) to showcase product features and user benefits
Write compelling captions, ad copy, landing page content, and promotional messaging for target audiences
Collaborate with the design team to produce eye-catching creatives, banners, and campaign assets
Develop testimonial content, user stories, and case studies to build social proof
Analytics & Reporting
Track key marketing KPIs — impressions, reach, clicks, CTR, app installs, conversions, and subscriber growth
Use tools like Meta Business Suite, Google Analytics, and app dashboards to measure campaign performance
Provide weekly marketing activity reports with insights and recommendations for improvement
Skill Area
What We Are Looking For
Social Media
Hands-on experience with Instagram, Facebook, YouTube, LinkedIn
Paid Ads
Basic knowledge of Meta Ads Manager and Google Ads (preferred)
Content Creation
Ability to create Reels, Stories, graphics, and ad copy
Field Marketing
Comfortable doing on-ground campaigns, boot camps, and demos
Communication
Excellent in Gujarati, Hindi, and English — verbal and written
Consumer Mindset
Understanding of B2C behaviour and how to influence purchase/sign-up decisions
Analytics
Comfortable reading campaign data and deriving basic insights
Tools (Nice to Have)
Canva, CapCut, Meta Business Suite, Google Analytics, ChatGPT for content
Graduate / Pursuing graduation in Mass Communication, Marketing, Business Administration, or any related field
Digital marketing certifications (Google, Meta, HubSpot) are a strong plus
Fresh graduates and final-year students appearing for internship are encouraged to apply
Hands-on exposure to real-world digital marketing campaigns from Day 1
Opportunity to work on live mobile app and product launches
Mentorship from experienced marketing and business professionals
Fast-track growth path from Intern to full-time Executive role based on performance
Creative freedom to ideate, experiment, and own your campaigns
Who Should Apply: If you love social media, enjoy talking to people, get excited by seeing a campaign go viral, and want to make real consumers discover and subscribe to a product — this role is for you. Freshers with a strong portfolio, active social media presence, or any marketing project experience are highly encouraged to apply.
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This position is open for Internship in Digital Marketing with min. 3 months lock-in in internships.
