We are a growing digital marketing agency looking for a sharp, self-driven Lead Generation Specialist to own and drive our new client acquisition engine. You will be responsible for identifying, prospecting, and qualifying potential clients across industries and delivering a consistent pipeline of high-quality leads to the sales team.
Prospecting & Outreach
- Research and build targeted prospect lists based on ICP (Ideal Client Profile) across industries
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Execute high-volume outbound outreach via cold email, LinkedIn, and calls
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Personalize outreach messaging based on prospect's business, pain points, and goals
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Follow up consistently and manage multi-touch outreach sequences
Pipeline Management
- Qualify inbound and outbound leads based on defined criteria (budget, need, timeline, authority)
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Book discovery calls and demos for the Business Development / Sales team
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Maintain and update CRM with accurate lead data, status, and activity logs
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Track and report weekly pipeline metrics — outreach sent, reply rates, meetings booked
Strategy & Optimization
- A/B test subject lines, messaging, and outreach sequences to improve conversion rates
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Identify new lead sources, directories, and channels to expand prospecting reach
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Work closely with marketing to align outbound messaging with ongoing campaigns
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Provide feedback on lead quality and market responses to refine ICP
Experience
- 3–4 years of hands-on lead generation experience, preferably in a digital marketing, SaaS, or agency environment
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Proven track record of consistently hitting lead or meeting targets
