We are looking for a creative and results-driven Digital Growth Marketing Specialist to help grow our SaaS product by bringing in users, increasing brand awareness, and improving our online presence. This role will focus on driving traffic, generating leads, and supporting overall business growth through SEO, paid ads, content marketing, and social media.
The ideal candidate should understand how to market a SaaS product, attract the right audience, and execute practical strategies that generate real results.
Responsibilities:
- Develop and execute digital marketing strategies to grow website traffic and user sign-ups
- Manage and improve SEO for the website, including keyword research, on-page optimization, and meta descriptions
- Create, publish, and optimize blog content to support organic growth
- Run and manage paid advertising campaigns across platforms such as Google Ads and social media
- Maintain and update website content to keep it fresh, relevant, and search-friendly
- Manage social media presence and create engaging promotional content
- Research target audience, competitors, and market trends
- Track marketing performance and provide insights to improve results
- Work closely with the team to support product positioning and growth goals
Requirements:
- Proven experience in digital marketing, growth marketing, or SaaS marketing
- Strong knowledge of SEO, content marketing, and paid advertising
- Experience with Google Ads, Meta Ads, and social media marketing
- Ability to write and optimize blog content and website copy
- Understanding of keyword research, analytics, and conversion-focused marketing
- Creative, organized, and able to work independently
Preferred Qualifications:
- Experience marketing SaaS or technology products
- Familiarity with tools like Google Analytics, Search Console, and ad platforms
- Knowledge of lead generation and conversion optimization
Pay: ₹240,000.00 - ₹300,000.00 per year
Benefits:
- Leave encashment
- Paid sick time
- Paid time off
Work Location: In person
