Job Summary
We are looking for an experienced and result-oriented City Head – BTL Marketing to lead our city-level marketing operations in Bangalore. The person will be responsible for planning and executing BTL campaigns, driving customer acquisition and revenue, managing field teams, controlling budgets, and ensuring strong brand visibility across the city.
Key Responsibilities
- Develop monthly and quarterly BTL marketing plans aligned with business and brand objectives.
- Plan and execute brand activations, direct marketing, AOD initiatives, retail promotions, and top-of-funnel activities.
- Maintain a three-to-six-month rolling activity plan and update weekly and monthly campaign calendars.
- Drive sales, customer acquisition, lead generation, conversions, and secondary recharges through city-level activations.
- Identify activation opportunities across residential communities, corporates, gyms, parks, banks, sports centres, retail outlets, and other relevant locations.
- Achieve monthly, quarterly, AOP, and rolling-plan targets.
- Track lead quality, conversion rates, Customer Acquisition Cost (CAC), campaign ROI, and customer retention.
- Build, train, and manage the city-level BTL team, including field and administrative staff.
- Prepare hiring plans according to campaign schedules and business expansion requirements.
- Monitor team attendance, discipline, productivity, and overall field performance.
- Conduct weekly field reviews and monthly performance reviews.
- Oversee logistics, permissions, documentation, event execution, and field coordination.
- Manage branding materials, promotional assets, and inventory accurately.
- Prepare and manage city-level marketing and operational budgets.
- Ensure effective budget utilization and coordinate vendor payments, reconciliations, and bill submissions.
- Maintain MIS reports covering leads, activations, recharges, CAC, budget utilization, and revenue contribution.
- Present weekly, monthly, and quarterly performance reviews with key observations and action plans.
- Ensure customers are acquired through accurate product pitching and awareness, without relying on discounts or promotions, except approved initiatives such as farm visits.
Key Performance Indicators
- Sales and revenue growth
- Lead conversion rate
- CAC and ROI per activation
- Quality and number of activations
- Budget utilization
- Team productivity and attendance
- Inventory accuracy
- Brand visibility
- Completion of weekly and monthly reviews
- Training sessions conducted
- Achievement of AOP and rolling-plan targets
Pay: From ₹1,000,000.00 per year
Work Location: In person
