Digital Marketing Executive
Location: Kolkata
Department: Communications
Experience: 2–3 Years
About the Organisation
The WE Foundation (TWF) is a registered non-profit organisation committed to building resilient communities and sustainable families through innovative, community-owned development models. Established in 2011 and operating at scale since 2019, TWF works across education, health, WASH (Water, Sanitation and Hygiene), women's health and hygiene, livelihood and poverty alleviation, climate resilience, and community development. Through strategic partnerships with governments, corporates, institutions, and grassroots communities, the Foundation designs and implements sustainable programmes that improve access to quality education, strengthen public health systems, promote gender equity, and empower underserved communities to create lasting social impact.
Role Overview
The WE Foundation is seeking a creative and results-oriented Digital Marketing Executive to strengthen the Foundation's digital presence and engagement. The ideal candidate will be responsible for planning and executing digital marketing initiatives, creating compelling visual and video content, managing social media platforms and website updates, and driving campaigns that increase awareness, engagement, and support for the Foundation's mission.
Key Responsibilities
Digital Marketing
- Plan and execute digital marketing campaigns to enhance the Foundation's online visibility and engagement.
- Develop and manage monthly digital content calendars aligned with campaigns, events, and organisational priorities.
- Support awareness, fundraising, volunteer engagement, and advocacy campaigns through digital channels.
- Monitor campaign performance and recommend improvements based on insights and analytics.
Social Media Management
- Manage the Foundation's social media platforms.
- Schedule and publish content while ensuring consistency in messaging and branding.
- Engage with online communities by responding to comments, messages, and audience interactions.
- Stay updated on social media trends and recommend innovative ideas to improve reach and engagement.
Creative Content & Video Production
- Design static creative for social media, digital campaigns, presentations, and promotional materials.
- Conceptualise, shoot, and edit engaging short-form videos, reels, and campaign videos.
- Collaborate with programme teams to capture impactful stories through photographs and videos during field visits and events.
- Ensure all creative assets align with the Foundation's visual identity and communication guidelines.
Website & Digital Assets
- Update website content, blogs, banners, and campaign pages as required.
- Maintain digital asset libraries and ensure website content remains current and engaging.
- Coordinate with internal teams and external vendors for website enhancements when required.
Analytics & Reporting
- Track and analyse digital performance using Google Analytics and social media insights.
- Prepare monthly reports on campaign performance, audience growth, and engagement metrics.
- Recommend strategies to optimise digital marketing efforts based on data and trends.
Qualifications
- Bachelor's degree in Marketing, Mass Communication, Digital Media, Business Administration, Multimedia, or a related field.
- 2–3 years of experience in digital marketing, social media management, or digital communications, preferably in the non-profit, development, or social impact sector.
Required Skills
- Experience in creating both static creatives and short-form video content (Instagram Reels, YouTube Shorts, etc.).
- Hands-on experience managing social media platforms and website content.
- Proficiency in Canva and at least one professional design/video editing tool such as Adobe Photoshop, Illustrator, Premiere Pro, After Effects, Adobe Express, or CapCut.
- Basic understanding of SEO, Google Analytics, and digital marketing best practices.
- Excellent written and verbal communication skills in English.
- Strong organisational skills with the ability to manage multiple projects simultaneously.
What We Offer
- Opportunity to contribute to meaningful social impact through innovative digital campaigns.
- A collaborative and purpose-driven work environment.
- Opportunities for professional learning and career growth.
- Competitive compensation based on qualifications and experience.
To Apply: Please email your CV along with a brief cover letter outlining your relevant experience to [email protected]
Pay: ₹10,000.00 - ₹16,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
Work Location: In person
