Key Responsibilities
- Achieve monthly, quarterly, and annual regional sales targets.
- Develop and execute regional sales and channel strategies to increase revenue and market share.
- Identify, appoint, onboard, and manage distributors, dealers, retailers, franchisees, and channel partners.
- Expand the retail network and identify new business opportunities in untapped markets.
- Develop strong relationships with key retailers, distributors, dealers, and strategic partners.
- Drive primary and secondary sales and ensure healthy stock movement.
- Monitor outlet-wise and partner-wise sales performance and take corrective actions where required.
- Lead, manage, train, and motivate the regional sales team to achieve individual and team targets.
- Set territory-wise targets and monitor daily/weekly/monthly performance.
- Conduct regular market visits and ensure proper retail execution, product visibility, merchandising, and promotional activities.
- Negotiate commercial terms, margins, schemes, discounts, and business agreements with channel partners.
- Monitor competitor pricing, activities, products, promotions, and market trends.
- Ensure timely collection of payments and maintain healthy channel partner outstanding.
- Coordinate with Marketing, Operations, Finance, Logistics, and Customer Support teams for smooth business operations.
- Prepare sales forecasts, MIS reports, market analysis, and performance reviews for senior management.
- Identify opportunities for new stores, dealers, distributors, and strategic partnerships.
- Ensure adherence to company policies, pricing guidelines, sales processes, and brand standards.
- Handle major customer/channel partner escalations and ensure timely resolution.
- Travel extensively across the assigned region for market visits, partner meetings, reviews, and business development.
Key KRAs / KPIs
- Regional Sales Target Achievement
- Revenue & Profitability Growth
- New Dealer/Distributor/Channel Partner Acquisition
- Retail Network Expansion
- Primary & Secondary Sales Growth
- Market Share & Territory Penetration
- Team Productivity & Target Achievement
- Channel Partner Performance & Retention
- Collection & Outstanding Control
- Stock Rotation & Inventory Management
- New Market Development
- Customer/Dealer Satisfaction
- Monthly MIS & Sales Forecast Accuracy
Candidate Requirements
- Graduate in Business Administration, Sales, Marketing, or a related field; MBA/PGDM preferred.
- 7–12 years of experience in retail sales, channel sales, distribution, dealer management, or consumer products.
- Strong experience in retail/channel sales and team handling.
- Proven track record of achieving regional sales targets.
- Strong distributor/dealer/retailer network and market knowledge.
- Excellent negotiation, communication, leadership, and relationship-management skills.
- Good knowledge of MS Excel
- Strong analytical and problem-solving abilities.
- Willingness to travel extensively within the assigned region.
Pay: ₹50,000.00 - ₹100,000.00 per month
Work Location: In person
