Job Description: Performance Marketing Executive / Manager
Company: Awish Derma Clinic Private Limited / Awish Brand
Location: Delhi (Preferred)
Experience: 2–5 Years (Smart candidates with 2–3 years of strong execution experience can also apply)
Employment Type: Full-Time
About the Role
We are looking for a smart, creative, and performance-driven marketer who can help us scale leads, appointments, and product sales through paid marketing.
The ideal candidate should have hands-on expertise in Meta Ads (Facebook & Instagram), Google Ads, YouTube Ads, Retargeting, and GMB/Local Ads, with a proven ability to generate measurable ROI for both products and services businesses.
If you love scaling brands, experimenting with creatives, and driving conversions — we want to hear from you.
Key Responsibilities
Paid Advertising & Campaign Management
Plan, execute, and optimize paid campaigns across:
Facebook Ads
Instagram Ads
YouTube Ads
Google Ads (Search, Display, Performance Max, Shopping, Video)
Google My Business / Local Ads
Manage campaign budgets and maximize ROAS/ROI.
Lead Generation & Sales Growth
Generate quality leads for clinic services.
Drive online sales for skincare and wellness products.
Improve appointment bookings, conversions, and customer acquisition.
Build strategies for both service-based and product-based businesses.
Retargeting & Funnel Optimization
Build and optimize retargeting funnels across Meta, Google, and YouTube.
Reduce customer drop-offs and improve conversion rates.
Create audience segmentation and remarketing journeys.
Creative & Content Collaboration
Work closely with content/design team to create high-converting ad creatives.
Test multiple hooks, ad copies, videos, and creatives.
Suggest viral and performance-oriented content ideas.
Analytics & Reporting
Track KPIs like:
Cost per Lead (CPL)
ROAS
CAC
Conversion Rate
Revenue generated
Share weekly/monthly performance reports with actionable insights.
Continuously optimize campaigns through A/B testing.
Requirements
2–5 years of experience in Performance Marketing / Paid Ads.
Hands-on expertise in:
Meta Ads (Facebook & Instagram)
Google Ads
YouTube Ads
GMB/Local Ads
Retargeting campaigns
Experience in selling products and services through paid ads.
Strong understanding of customer funnels, audience targeting, and conversion optimization.
Experience with pixel setup, tracking, GA4, conversion events, and analytics.
Ability to independently manage ad budgets and performance.
Preferred Candidate
We are looking for someone who is:
✅ Young & growth-oriented
✅ Creative + data-driven
✅ Strong in scaling campaigns
✅ Obsessed with ROI & conversions
✅ Can take ownership like a founder
Bonus If Candidate Has
Experience in derma, skincare, wellness, beauty, healthcare, clinic, luxury, or D2C brands
Experience scaling brands from 0 to growth stage
Knowledge of funnels, landing pages, WhatsApp automation, CRM, and conversion optimization
Why Join Us?
Opportunity to scale a fast-growing skin, wellness & youngness brand.
High ownership role with freedom to experiment.
Direct impact on revenue and brand growth.
Pay: ₹25,000.00 - ₹50,000.00 per month
Work Location: In person
