SEO Manager (B2B / Lead Generation Focus)
Company: Kovalent Coatings
Location: Chandigarh/ on-site
Role Type: Full-time
About Kovalent
Kovalent is a global coatings manufacturer supplying surface protection systems across automotive and emerging marine markets, with distributors in multiple countries and a network of 1,300+ installers. We are focused on scaling through key distributor markets including the USA, India, Australia, and Germany by building a strong lead generation engine.
Role Objective
Drive qualified inbound leads through SEO to support distributor growth and installer acquisition. This role is focused on generating high-quality B2B leads, improving conversion from search, and supporting business growth through organic channels.
Key Responsibilities
1. SEO Strategy & Execution
- Plan and execute SEO strategies focused on installers (automotive detailing) and distributors (B2B)
- Identify high-intent keywords and growth opportunities
2. Lead-Focused Content
- Create and optimise pages for installer onboarding, distributor opportunities, and product systems
- Focus on conversion-driven content rather than only traffic generation
3. On-Page SEO
- Optimise landing pages, product pages, and blog content
- Improve website structure and internal linking strategy
4. Performance Tracking
- Track organic lead generation, keyword rankings, and conversion rates
- Share regular performance reports with the Head of Growth
5. Technical SEO (Basic)
- Ensure proper site speed, indexing, and crawlability
- Work with developers to resolve technical SEO issues
Success Metrics (KPIs)
- Growth in qualified inbound leads from organic search
- Improved conversion rates on SEO landing pages
- Higher rankings for high-intent keywords
- Better quality organic traffic and engagement
Who We’re Looking For
- 3–6 years of SEO experience
- Experience with B2B or lead generation-focused websites
- Strong understanding of keyword intent and conversion-focused SEO
- Ability to work closely with marketing, growth, and content teams
Not the Right Role If You Are
- Focused only on traffic or rankings
- A pure content writer without SEO understanding
- Not comfortable working with business goals and performance metrics
Why This Role Matters
You will help build Kovalent’s long-term lead generation engine, supporting growth across global markets.
Pay: ₹200,000.00 - ₹600,000.00 per year
Work Location: In person
