Job Title: Digital Marketing Manager
Location: Pune – Hadapsar, Amanora Apex
Experience: 5–7 Years
Employment Type: Full-Time
Job Summary
We are seeking an experienced Digital Marketing Manager to lead and oversee the entire Digital Marketing division. The ideal candidate should have end-to-end knowledge of digital marketing, strong leadership skills, and proven experience in managing cross-functional teams. This role involves driving business growth, ensuring successful campaign execution, managing client relationships, and aligning all digital marketing functions with organizational goals.
Key Responsibilities
- Lead and manage the SEO, PPC, Social Media, Content, Web Development, Graphic Design, Video Production, and Marketing Automation teams.
- Develop and execute comprehensive digital marketing strategies to achieve business and client objectives.
- Monitor department KPIs, team performance, and campaign effectiveness.
- Drive lead generation, brand awareness, website traffic, and ROI-focused marketing initiatives.
- Conduct regular performance reviews, mentoring, and training sessions for team members.
- Coordinate with department heads to ensure seamless execution of projects and timely delivery.
- Review and optimize digital marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
- Oversee website performance, SEO strategies, content planning, and conversion optimization.
- Analyze marketing data and prepare strategic reports for senior management.
- Stay updated with industry trends, Google algorithm updates, AI tools, and emerging digital marketing technologies.
- Manage client relationships, participate in strategy meetings, and provide digital marketing consultation.
- Ensure adherence to company processes, quality standards, and project timelines.
- Collaborate with the Sales team to support business development, proposals, and client pitches.
Required Skills
- Strong expertise in SEO, Google Ads (PPC), Social Media Marketing, Content Marketing, Email Marketing, Web Analytics, and Marketing Automation.
- Hands-on experience with Google Analytics (GA4), Google Search Console, Google Tag Manager, Meta Business Suite, Ahrefs, SEMrush, Screaming Frog, HubSpot, and CRM tools.
- Excellent understanding of technical SEO, conversion rate optimization (CRO), AEO, GEO, AI-driven marketing, and performance marketing.
- Strong leadership, decision-making, and team management skills.
- Excellent client communication and stakeholder management abilities.
- Strong analytical and problem-solving skills with a data-driven approach.
- Ability to manage multiple projects and teams in a fast-paced agency environment.
Qualifications
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- 5–7 years of experience in Digital Marketing, with at least 3–4 years in a leadership or managerial role.
- Prior experience in a Digital Marketing Agency is mandatory.
Pay: ₹600,000.00 - ₹800,000.00 per year
Benefits:
- Internet reimbursement
- Leave encashment
- Provident Fund
Work Location: In person
