We are seeking a highly analytical and detail-oriented Market Research Analyst with 3+ years of experience to join our team. The ideal candidate will be responsible for conducting market research, analyzing industry trends, identifying business opportunities, and providing actionable insights to support strategic decision-making. The role requires strong research, data analysis, and reporting skills with the ability to translate findings into business recommendations.
Key Responsibilities
- Conduct primary and secondary market research to gather relevant industry, competitor, and customer insights.
- Analyze market trends, customer behavior, and competitive landscapes.
- Prepare detailed research reports, presentations, and dashboards for management.
- Identify new market opportunities, potential clients, and emerging industry trends.
- Collect, interpret, and analyze quantitative and qualitative data.
- Monitor competitor activities, pricing strategies, and market positioning.
- Develop surveys, questionnaires, and research methodologies to gather market intelligence.
- Work closely with sales, marketing, and business development teams to support strategic initiatives.
- Present findings and recommendations to stakeholders in a clear and concise manner.
- Maintain databases and ensure research data accuracy and reliability.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Commerce, or a related field.
- Minimum 3 years of experience in market research, business research, competitive intelligence, or a similar role.
- Strong analytical and problem-solving skills.
- Proficiency in Microsoft Excel, PowerPoint, and data analysis tools.
- Experience with market research methodologies and survey tools.
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple projects simultaneously.
Preferred Qualifications
- Experience in B2B market research.
- Exposure to IT Services, SaaS, Dynamics 365, Power Platform, or technology industries.
- Knowledge of research tools such as LinkedIn Sales Navigator, Statista, Similarweb, SEMrush, or other market intelligence platforms.
- Experience in lead generation and business opportunity identification will be an added advantage.
Key Skills
- Market Research
- Competitor Analysis
- Industry Research
- Business Intelligence
- Data Analysis
- Survey Design
- Report Writing
- Strategic Planning
- MS Excel & PowerPoint
- Presentation Skills
- Lead Research
- Critical Thinking
Pay: ₹20,000.00 - ₹80,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
