The Role: Digital Marketing Executive
We are seeking a highly skilled and motivated Digital Marketing Executive to join our team. This is a hands-on, full-time Work From Office role based in Pune. The ideal candidate is a strategic and data-driven marketer who excels at creating, managing, and optimizing impactful digital campaigns, bringing a fresh, innovative perspective to every project.
Key Responsibilities
Campaign Management & Strategy
- Plan, execute, and manage high-quality digital marketing campaigns across various client projects, including performance marketing, paid ads, and organic growth strategies.
- Monitor budget allocation, track campaign performance, and continuously optimize ads to ensure maximum ROI for clients.
- Analyze key metrics (CTR, CPC, CPA, etc.) and generate comprehensive reports to share actionable insights with the management and clients.
Content Strategy & Optimization
- Perform comprehensive search engine optimization (SEO) and search engine marketing (SEM) to deliver maximum online visibility for client brands.
- Maintain strong proficiency with industry-standard digital marketing platforms (e.g., Google Ads, Meta Ads Manager, Google Analytics, LinkedIn Campaign Manager).
- Collaborate closely with the creative, copy, and account teams to understand project objectives, align ad copy/visuals, and execute the brand vision effectively.
Innovation & AI Integration
- Actively incorporate AI skillsets into the digital marketing workflow, specifically for:
- Content & Copy Enhancement (e.g., AI-assisted ad copy variations, keyword discovery).
- Audience Targeting (e.g., predictive analytics for customer behavior, smart audience segmentation).
- Workflow Optimization (e.g., automated reporting tools, AI-assisted campaign monitoring).
✨ Required Qualifications & Experience
- 2 to 3 years of professional work experience in performance marketing and digital campaign management.
- Agency experience is a must. Candidates without prior agency experience will not be considered.
- Proven track record/portfolio demonstrating strong digital marketing results and successful ad campaigns across diverse industries.
- Demonstrated ability to meet targets, manage budgets, and work effectively in a fast-paced, client-focused environment.
- A strong understanding of consumer behavior, algorithm shifts, and current digital marketing trends.
- Immediate joining is required.
Pay: ₹25,000.00 - ₹30,000.00 per month
Work Location: In person
