Marketing Head
Company: ACCE Global
Job Type: Full-time
Location: Kolkata, West Bengal (On-site)
About ACCE Global
ACCE Global is a fast-growing technology company delivering innovative digital solutions across multiple business verticals. Our portfolio includes fintech, device security, retail technology, and software solutions that empower businesses across India.
We are looking for an experienced Marketing Head who can lead our marketing strategy, strengthen our brand presence, generate high-quality leads, and drive business growth.
Job Summary
The Marketing Head will be responsible for planning and executing marketing strategies that increase brand awareness, generate business opportunities, and support sales growth. The ideal candidate should possess strong leadership skills, strategic thinking, and experience managing integrated marketing campaigns.
Key Responsibilities
- Develop and execute annual marketing strategies aligned with business objectives.
- Build and strengthen the ACCE Global brand across multiple business verticals.
- Plan and manage digital marketing campaigns including:
- Google Ads
- SEO
- SEM
- Email Marketing
- Content Marketing
- Performance Marketing
- Generate qualified B2B and B2C leads through online and offline marketing initiatives.
- Monitor campaign performance and optimize ROI using analytics and reporting tools.
- Plan product launch campaigns and go-to-market strategies.
- Coordinate with the Sales team to improve lead conversion and customer acquisition.
- Manage marketing budgets and maximize return on investment.
- Build strategic partnerships with agencies, vendors, and business partners.
- Conduct competitor analysis and market research to identify growth opportunities.
- Lead and mentor the marketing team while ensuring timely execution of campaigns.
- Organize exhibitions, dealer meets, conferences, product launches, and promotional events.
- Track KPIs and present marketing performance reports to senior management.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- MBA in Marketing is preferred.
Experience
- 7+ years of experience in Marketing.
- At least 3 years in a leadership or managerial role.
- Experience in Technology, SaaS, FinTech, Consumer Electronics, or Retail industries is preferred.
Required Skills
- Marketing Strategy
- Digital Marketing
- Performance Marketing
- Google Ads
- SEO & SEM
- Email Marketing
- Brand Management
- Lead Generation
- Market Research
- Campaign Planning
- Budget Management
- Google Analytics
- CRM Tools
- Marketing Automation
- Strong Leadership & Team Management
- Excellent Communication & Presentation Skills
Preferred Qualifications
- Experience launching new products in competitive markets.
- Strong analytical and data-driven decision-making skills.
- Experience working with multi-brand organizations.
- Ability to manage multiple projects simultaneously.
What We Offer
- Competitive salary
- Performance-based incentives
- Career growth opportunities
- Professional development
- Collaborative work environment
- Opportunity to work on innovative technology products
Salary
₹9,00,000 – ₹12,00,000 per year (Negotiable based on experience)
Schedule
- Day Shift
- Monday to Saturday
Work Location
Kolkata, West Bengal (On-site)
Pay: ₹900,000.00 - ₹1,200,000.00 per year
Work Location: In person
