JOB DESCRIPTION Position: Head - Sales & Marketing Company: The House of Shubhashish | JK Jajoo Ventures Pvt. Ltd.Department: Sales & MarketingLocation: Jaipur, Rajasthan (pan-India project exposure) Reports To: MD/CEOManages: Sales Teams, Channel Partner Team, Marketing Team, CRM, Presales & Customer ExperienceEmployment: Full-Time/PermanentExperience: 15–20 Years (minimum 8 years in a Sales Leadership role in Real Estate) Education: MBA in Marketing/Sales/Business Administration from a recognised institutionABOUT THE HOUSE OF SHUBHASHISHJK Jajoo Ventures Pvt. Ltd., through its flagship brand The House of Shubhashish, is one of Rajasthan's most respected and trusted real estate organisations consistently recognised for quality-driven residential and commercial developments, transparency with customers, and a premium brand positioning in the Jaipur market. The organisation is a Great Place to Work® certified employer with a deep commitment to customer delight, ethical business practices, and sustainable growth. As Shubhashish Homes enters its next phase of expansion across Jaipur and new markets, Sales & Marketing leadership becomes the most consequential hire in the organisation.ROLE PURPOSEThe Head - Sales & Marketing will own end-to-end revenue generation, brand building, and customer acquisition for The House of Shubhashish. This is a P&L-accountable leadership role - responsible for driving sales targets across all residential and commercial projects, building Shubhashish's premium brand position in the market, and leading a multi-functional team spanning direct sales, channel partners, digital marketing, CRM, and presales.The incumbent will be a key member of the senior leadership team, advising the MD and CEO on pricing strategy, product-market fit, launch sequencing, and competitive positioning. Equal parts sales general and brand custodian - the person who makes Shubhashish the most recognised and trusted name in Rajasthan real estate.KEY RESPONSIBILITIES1. Sales Strategy & Revenue LeadershipOwn and deliver the annual revenue target across all residential and commercial projects - pre-launch, launch, and inventory sell-down phases.Develop the annual sales strategy, channel mix, and go-to-market plan in alignment with project launches and the business plan.Set project-wise sales targets, velocity benchmarks, and conversion rate KPIs; review performance weekly and course-correct proactively.Lead high-value customer negotiations and closures particularly for large-ticket units, commercial properties, and NRI / HNI buyers.Drive pricing strategy in collaboration with the Finance and Projects team; recommend launch prices, payment plan structures, and offer designs.Identify and activate new revenue streams - bulk deals, corporate alliances, institutional sales, and co-living/managed asset models.Ensure collections discipline; coordinate with Finance and CRM for milestone-linked collections and payment plan adherence.2. Channel Partner & Broker EcosystemBuild, manage, and scale Shubhashish's channel partner network across Jaipur and target markets - direct brokers, IPC firms, and aggregators.Establish a structured channel partner programme including registration, incentive structures, tiering, events, and loyalty frameworks.Drive channel partner productivity - pipeline reviews, site visits, conversion tracking, and payout management.Manage key IPC relationships (ANAROCK, JLL, Cushman & Wakefield, PropTiger, Square Yards) for premium projects and bulk transactions.Represent Shubhashish at channel partner meets, property exhibitions, and real estate conclaves.3. Brand Building & MarketingDefine and protect Shubhashish Homes' premium brand identity across all customer touchpoints - digital, physical, and experiential.Lead the development and execution of annual marketing plans, campaign calendars, and brand communication strategies.Oversee digital marketing - performance marketing (Meta, Google, YouTube), SEO/SEM, ORM, and marketing automation ensuring optimal CPL and lead quality.Drive ATL and BTL campaigns - hoardings, print, radio, OOH, mall activations, site branding, and experiential events.Manage PR, media relationships, award submissions, and corporate communications to strengthen brand credibility and visibility.Oversee production of all creative collateral - brochures, project videos, walkthroughs, digital assets, and branding at experience centres.Monitor competitor brand activity, positioning, and campaign strategies; maintain Shubhashish's differentiated premium positioning.4. Presales, CRM & Customer ExperienceLead the presales team; manage inbound lead qualification, call quality, lead nurturing cadence, and sales funnel velocity.Ensure CRM (Darwinbox / Salesforce) adoption and hygiene across the sales team - lead tracking, pipeline visibility, and conversion analytics.Design the end-to-end customer journey from first enquiry to possession - driving NPS, satisfaction scores, and referral rates.Resolve escalated customer issues with speed and empathy; build a culture of customer-first selling across the team.Work closely with the Projects team to ensure customers are proactively communicated on construction milestones, handover timelines, and snag resolution.5. Market Intelligence & Product StrategyConduct and commission regular market research - competitor pricing, project launches, absorption rates, and customer demand shifts.Advise the leadership team on product configuration, unit mix, amenity design, and pricing benchmarks based on market intelligence.Identify demand patterns in emerging micro-markets within Jaipur and expansion cities to inform the land acquisition and product pipeline.Track government policy changes, RERA updates, infrastructure developments (metro, expressways, SEZ notifications) and their impact on market sentiment.Build the annual market sizing and forecast model for management presentations and investor-level discussions.6. Team Leadership & Organisational DevelopmentBuild, lead, and retain a high-performing Sales & Marketing organisation - Sales Managers, Team Leaders, Sales Executives, Channel Partner Managers, Marketing Manager, Digital Team, Presales, and CRM team.Define org structure, hire at all levels, and create a meritocratic, data-driven, high-energy sales culture.Set individual KRAs, conduct structured reviews, run incentive and recognition programmes, and invest in capability development.Design and implement sales training programmes - product knowledge, negotiation, objection handling, CRM usage, and customer experience.Establish SOPs for site visits, home loan coordination, documentation, registration processes, and handover protocols.7. Cross-Functional LeadershipCoordinate closely with Land Acquisition, Architecture, Projects, Finance, Legal, and Customer Relations teams to align sales timelines with delivery commitments.Partner with Finance for home loan tie-ups, DSA channel development, and customer financing solutions.Represent Sales & Marketing at the Board and management forums - presenting revenue dashboards, market updates, and strategic proposals.Drive Shubhashish's participation in CREDAI, industry associations, real estate conclaves, and GPTW initiatives.KEY DELIVERABLES / KRAsAnnual Sales Revenue: Value of units booked across all projects.Collections Performance: Milestone-linked collection adherence.Launch Velocity: Average monthly sales units post-project launch.Channel Partner Productivity: Active partners, sourced bookings, and payout efficiency.CPL & Conversions: Cost Per Lead and lead-to-site-visit conversion across digital channels.NPS/CSAT: Customer Satisfaction Score for post-booking and post-possession surveys.Brand Share of Voice: Digital ranking, PR coverage, and awareness metrics.Inventory Sell-down: Ageing inventory reduction and relaunch success rate.Team Building: Hiring, attrition, training completions, and team performance ratings.Marketing ROI: Revenue attributable per rupee of marketing spend.QUALIFICATIONS & EXPERIENCERequirementDetailsEducationMBA in Marketing/Sales/Business Administration from a recognised institution (mandatory)Total Experience15–20 years of professional experience in Real Estate Sales & MarketingReal Estate MandatoryMinimum 8 years in a Sales Head or VP-level role with a real estate developerRevenue Track RecordProven track record of delivering ₹200 Cr+ annual sales revenue at a developerMarket KnowledgeDeep understanding of Jaipur residential market mandatory. Indore / Mumbai exposure preferredChannel ExperienceEstablished channel partner network in Jaipur, strong relationships with IPC firms and brokersDigital MarketingProficiency in digital campaign management, performance marketing, and marketing analyticsBrand ManagementExperience building and managing premium/luxury real estate brand positioningTeam LeadershipExperience leading and managing sales teams of 25+ members across functionsLanguagesHindi (fluent mandatory for broker and customer interactions). English (business proficient)
Pay: ₹4,500,000.00 per year
Work Location: In person
