We are looking for a builder and entrepreneur, not simply a corporate administrator.
The ideal candidate should have experience in several of the following:
- Agricultural machinery
- Tractor industry
- B2B sales
- International sales
- Dealer/distributor networks
- Digital marketing
- YouTube/content
- SaaS
- AI/technology
- Product commercialization
- Global expansion
- P&L management
- Strategic partnerships
- Team building
Preferred experience
15+ years professional experience
with demonstrated experience in building or scaling a business, division, sales organization or major product.
Experience in agricultural machinery / tractor / automotive / industrial equipment / AgTech / SaaS / technology will be highly valuable.
The CDGCO will be responsible for building and leading the company's complete growth engine across:
- National Sales
- International Sales
- Marketing
- YouTube & Digital Media
- Dealer & Distributor Development
- Agriculture Technology
- AI & SaaS
- Digital Products
- Global Market Expansion
- Strategic Partnerships
- Brand Building
- Revenue Growth
The successful candidate will build the strategy, organization, systems and teams required to scale the company nationally and internationally.
Key Responsibilities
1. Global Revenue & Growth
- Own the company's overall growth strategy.
- Develop annual and 3–5 year revenue plans.
- Drive revenue growth in India and international markets.
- Build predictable sales and marketing systems.
- Establish KPIs for revenue, gross margin, customer acquisition, dealer productivity and market expansion.
- Develop new revenue streams from machinery, parts, services, technology, software and digital products.
2. National Sales
Lead the development of a strong India-wide sales organization.
Responsible for:
- Dealer network
- Distributor network
- Regional sales
- State-wise expansion
- Territory management
- Institutional sales
- B2B sales
- Government/institutional opportunities
- Key accounts
- Sales forecasting
- Dealer performance
- Sales training
- CRM implementation
Build a professional sales organization rather than depending on individual salespeople.
3. International Sales & Global Expansion
Develop the company's international business across markets such as:
USA | Canada | Brazil | Africa | Europe | Australia | Middle East | Southeast Asia
Responsibilities include:
- Identify high-potential countries.
- Develop country entry strategies.
- Recruit distributors and dealers.
- Build international sales teams.
- Establish strategic partnerships.
- Develop OEM/JV opportunities.
- Build international key accounts.
- Conduct international demonstrations.
- Develop export pricing and channel strategies.
- Establish country-level revenue targets.
- Develop subsidiaries when commercially justified.
The objective is to build a global distribution network for the company's agricultural machinery and technology products.
4. YouTube & Digital Media
Build YouTube into a major brand + customer acquisition + sales engine.
Responsibilities:
- Develop global YouTube strategy.
- Build agriculture-focused content channels.
- Create farmer education and machinery demonstration content.
- Develop international content for USA, Africa and other markets.
- Build content teams.
- Develop video production systems.
- Track views, engagement, leads and sales generated.
- Integrate YouTube with CRM and sales.
- Build the company's authority in agricultural machinery and technology.
The objective is not simply to gain subscribers.
The objective is to convert attention into qualified customers, dealers and revenue.
5. Digital Marketing
Own the complete digital growth system:
- Website
- SEO
- Google Ads
- Meta Ads
- YouTube
- Social media
- WhatsApp
- Email marketing
- CRM
- Marketing automation
- Lead generation
- Retargeting
- Conversion optimization
- Analytics
- Digital sales funnel
Build:
Traffic → Lead → Qualification → Demo → Sale → Repeat Customer → Referral
6. Agriculture Technology & AI
Lead the commercial strategy for next-generation agricultural machinery.
- AI
- IoT
- Computer vision
- GPS
- Automation
- Robotics
- Smart machinery
- Precision agriculture
- Predictive maintenance
- Machine telemetry
- Fleet management
- Mobile applications
- Cloud platforms
- Agricultural data
- SaaS
7. AI / SaaS Business Development
Develop new recurring-revenue businesses around agricultural technology.
Potential models:
Machine + Software
Machine + Subscription
Fleet Management SaaS
Precision Agriculture Platform
AI Farm Advisory
Predictive Maintenance
Machine Data & Analytics
Build partnerships with technology companies, startups, universities and research organizations where appropriate.
8. Brand Building
Develop the company into a globally recognized agricultural technology brand.
The CDGCO will be responsible for:
- Brand positioning
- Global brand strategy
- Product positioning
- Farmer trust
- International reputation
- PR
- Events
- Exhibitions
- Demonstration farms
- Influencer partnerships
- Strategic collaborations
- Customer success stories
9. Build the Growth Organization
The CDGCO will initially build and eventually lead teams covering:
- National Sales
- International Sales
- Marketing
- Digital Marketing
- YouTube/Media
- Dealer Development
- Business Development
- AgTech Product
- AI/SaaS commercialization
- CRM/Data Analytics
10. Strategic Partnerships
Develop relationships with:
- Tractor manufacturers
- Agricultural machinery companies
- Sugar mills
- Potato companies
- Farmer organizations
- Government/institutional organizations
- International distributors
- Technology companies
- AI companies
- Universities
- Research organizations
- Investors
- Strategic partners
Pay: ₹200,000.00 - ₹400,000.00 per month
Work Location: In person
