Key ResponsibilitiesAgentic AI Development
- Design, build, and manage AI agents for marketing operations and customer engagement.
- Develop autonomous workflows for lead generation, customer support, content creation, campaign optimization, and market research.
- Integrate AI agents with CRM, marketing automation platforms, analytics tools, and customer data platforms.
- Monitor agent performance and continuously optimize decision-making processes.
Prompt Engineering
- Create, test, and refine prompts for various AI models to generate high-quality marketing content and insights.
- Develop prompt libraries, templates, and governance standards.
- Optimize prompts for:
- Content marketing
- SEO
- Paid advertising
- Social media campaigns
- Email marketing
- Customer engagement
- Conduct A/B testing of prompts to improve output quality and business outcomes.
Digital Marketing Strategy
- Plan and execute multi-channel digital marketing campaigns.
- Use AI-driven insights to improve targeting, personalization, and conversion rates.
- Collaborate with marketing teams to automate repetitive tasks and enhance campaign efficiency.
- Analyze customer journeys and identify opportunities for AI-powered optimization.
Content & Campaign Automation
- Build AI-assisted content generation workflows.
- Automate content production for blogs, landing pages, email sequences, social media posts, and ad creatives.
- Ensure brand consistency, compliance, and content quality across AI-generated outputs.
Analytics & Optimization
- Track KPIs such as traffic, engagement, conversions, ROAS, CAC, and customer lifetime value.
- Use predictive analytics and AI tools to identify trends and opportunities.
- Develop dashboards and reporting systems for AI-driven marketing initiatives.
- Recommend improvements based on data analysis and experimentation.
AI Governance & Compliance
- Establish responsible AI usage guidelines.
- Ensure data privacy, security, and regulatory compliance.
- Maintain documentation of prompts, workflows, AI models, and automation processes.
Required QualificationsEducation
- Bachelor's degree in Marketing, Business, Computer Science, Data Science, AI, or a related field.
- Relevant certifications in Digital Marketing, AI, Marketing Automation, or Generative AI are a plus.
Experience
- 3+ years of experience in digital marketing, marketing automation, or growth marketing.
- Experience working with Generative AI platforms and LLMs.
- Proven experience in prompt engineering and AI-assisted content generation.
- Experience implementing automated marketing workflows.
Technical Skills
- Prompt engineering and AI workflow design.
- Understanding of agentic AI systems and autonomous workflows.
Pay: ₹1,200,000.00 - ₹1,800,000.00 per year
Benefits:
Work Location: In person
