Job Summary
We are looking for a creative, data-driven, and result-oriented Digital Marketing Executive to manage and execute digital marketing activities across various online platforms. The candidate will be responsible for improving brand visibility, generating leads, increasing engagement, and supporting business growth through effective digital marketing strategies.
Key Responsibilities
- Plan and execute digital marketing campaigns across Google, Meta, Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
- Manage and optimize Google Ads and Meta Ads campaigns for lead generation and brand awareness.
- Develop and implement SEO strategies to improve website ranking and organic traffic.
- Conduct keyword research, competitor analysis, and market research.
- Manage social media platforms and maintain a consistent content calendar.
- Coordinate with the creative/content team for social media posts, reels, videos, banners, and other marketing creatives.
- Monitor website traffic, campaign performance, leads, conversions, and other key metrics.
- Prepare regular digital marketing performance reports and provide actionable insights.
- Manage and optimize lead-generation campaigns and work closely with the sales/counselling team for lead conversion.
- Implement email marketing, WhatsApp marketing, and other digital communication campaigns where required.
- Stay updated with the latest trends in Digital Marketing, SEO, Social Media, AI tools, and online advertising.
- Identify new digital platforms and opportunities to improve brand reach and lead generation.
- Ensure campaigns are executed within defined budgets and timelines.
Required Skills
- Strong understanding of Digital Marketing fundamentals.
- Hands-on knowledge of Google Ads, Meta Ads Manager, Google Analytics/GA4, Google Search Console, and SEO tools.
- Good understanding of social media marketing and content strategy.
- Knowledge of SEO, SEM, PPC, lead generation, conversion optimization, and analytics.
- Basic understanding of website management and CMS platforms such as WordPress will be an advantage.
- Good analytical and problem-solving skills.
- Strong communication and coordination skills.
- Ability to work with creative, sales, and academic/operations teams.
- Knowledge of AI-powered marketing and content creation tools will be an added advantage.
Qualification
- Graduate/Postgraduate in Digital Marketing, Marketing, Business Administration, Mass Communication, or a related field.
- Certification in Google Ads, Meta, SEO, Analytics, or Digital Marketing will be an added advantage.
Key Performance Indicators (KPIs)
- Quality and quantity of leads generated.
- Cost Per Lead (CPL) and campaign ROI.
- Website traffic and organic search performance.
- Social media reach, engagement, and follower growth.
- Conversion rate from digital campaigns.
- Campaign execution within budget and timelines.
- Overall improvement in online brand visibility.
Preferred Candidate
The ideal candidate should be creative, analytical, proactive, and comfortable working in a fast-paced environment. The candidate should have a strong interest in digital trends and the ability to convert marketing data into actionable strategies
Pay: ₹10,083.37 - ₹41,062.30 per month
Work Location: In person
