What we want:
We are looking for a proactive and well-connected Influencer Marketing Executive who has hands-on experience in managing influencer collaborations and executing influencer marketing campaigns end-to-end. The ideal candidate should already have strong relationships with influencers and influencer agencies, possess excellent communication and negotiation skills, and be comfortable managing multiple campaigns across platforms.
Who we are:
Vertoz (NSEI: VERTOZ), an AI-powered MadTech and CloudTech Platform offering Digital Advertising, Marketing and Monetization (MadTech) & Digital Identity, and Cloud Infrastructure (CloudTech) caters to Businesses, Digital Marketers, Advertising Agencies, Digital Publishers, Cloud Providers, and Technology companies.
IncrementX:
IncrementX is the Vertical Audience Platform Representing Asian & Western Digital Publishers in a cross geography. We are the Programmatic Monetization and Brand Solutions Revenue Partner for Publishers. We provide a global sales force, partnerships & technology with unique expertise to minimize the surprises publishers face in cross geography and help Brands and Agencies in Reaching Niche Multicultural Audiences.
What you will do:
- Identify, onboard, and manage influencers across platforms such as Instagram, YouTube, Snapchat, and others relevant to the brand.
- Maintain strong working relationships with influencers and influencer agencies.
- Build and manage a database of influencers with performance tracking.
- Plan, execute, and manage influencer marketing campaigns from brief to final reporting.
- Coordinate with internal teams (marketing, content, design) to align campaign goals.
- Share campaign briefs, content guidelines, timelines, and deliverables with influencers.
- Ensure timely content creation, approvals, and publishing.
- Negotiate commercials, deliverables, timelines, and usage rights with influencers and agencies.
- Act as the main point of contact between the brand and influencers.
- Ensure smooth communication throughout the campaign lifecycle.
- Review influencer content to ensure brand alignment and guideline adherence.
- Coordinate revisions if required and ensure compliance with brand tone and messaging.
- Track campaign performance using metrics such as reach, engagement, impressions, clicks, and conversions.
- Prepare post-campaign reports and insights.
- Analyze influencer performance and suggest optimizations for future campaigns.
- 1 -2 years of hands-on experience in influencer marketing.
- Prior experience working with influencers and influencer marketing agencies is mandatory.
- Strong communication and interpersonal skills.
- Excellent negotiation and relationship management abilities.
- Good understanding of social media platforms and influencer ecosystems.
- Ability to manage multiple campaigns simultaneously.
- Basic knowledge of influencer marketing KPIs and analytics.
- Strong organizational and time-management skills.
- Experience with influencer marketing platforms/tools.
- Familiarity with Google Sheets/Excel for tracking and reporting.
- Understanding of content trends and social media algorithms.
