About Company
Watch Your Health is an AI-driven HealthTech platform that helps insurers, healthcare providers, and enterprises improve customer engagement, preventive healthcare, and risk assessment through innovative digital health solutions. We combines advanced analytics, AI-powered health tools, and wellness programs to drive better health outcomes and business performance.
About the Role
We are seeking a highly organized and detail-oriented Digital Marketing & Operations Executive with 4–5 years of hands-on experience in WhatsApp marketing, campaign management, and operational reporting. The ideal candidate should possess strong analytical skills, advanced proficiency in Excel and PowerPoint, and excellent English communication skills.
Key ResponsibilitiesDigital Marketing
- Plan, execute, and optimize WhatsApp marketing campaigns to drive customer engagement, lead generation, and conversions.
- Manage customer communication through WhatsApp Business platforms and automation tools.
- Create, schedule, and monitor marketing campaigns across digital channels.
- Analyze campaign performance metrics and prepare actionable insights and recommendations.
- Coordinate with internal teams for content creation, campaign execution, and customer outreach.
- Ensure compliance with WhatsApp marketing policies and data privacy regulations.
- Maintain customer databases and segmentation for targeted marketing initiatives.
Operations & Reporting
- Generate daily, weekly, and monthly performance reports using advanced Excel.
- Create dashboards, MIS reports, and performance trackers for management review.
- Analyze operational and marketing data to identify trends and improvement opportunities.
- Support process optimization and operational efficiency initiatives.
- Maintain accurate records and documentation related to campaigns and business operations.
- Coordinate with cross-functional teams to ensure smooth execution of projects and operational activities.
Presentations & Communication
- Prepare professional presentations, reports, and business reviews using PowerPoint.
- Present campaign performance, operational updates, and insights to stakeholders.
- Draft and review customer-facing and internal communications in professional English.
Required Skills & QualificationsExperience
- 4–5 years of experience in Digital Marketing, Marketing Operations, or a similar role.
- Proven experience in WhatsApp Marketing and campaign management is mandatory.
Technical Skills
- Advanced Microsoft Excel skills, including:
- Pivot Tables
- VLOOKUP/XLOOKUP
- INDEX-MATCH
- Conditional Formatting
- Data Validation
- Advanced Formulas and Functions
- Dashboard Creation and Reporting
- Advanced Microsoft PowerPoint skills with the ability to create professional business presentations.
- Familiarity with CRM systems and marketing automation tools.
- Experience working with WhatsApp Business API platforms is preferred.
Communication Skills
- Excellent verbal and written English communication skills.
- Ability to draft professional emails, reports, and customer communications.
- Strong presentation and stakeholder management skills.
Other Competencies
- Strong analytical and problem-solving abilities.
- High attention to detail and accuracy.
- Ability to manage multiple tasks and meet deadlines.
- Proactive, self-driven, and team-oriented approach.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Commerce, or a related field.
Job Location - Marol Naka, Andheri
Job Timing - Mon - Sat; 9.30am to 6.30 pm; Sat will be work from home
Pay: ₹30,000.00 - ₹35,000.00 per month
Benefits:
Work Location: In person
