Job Description — Digital Marketing & Social Media Executive
PrideElk is a child-focused organisation providing specialised developmental, therapeutic and counselling services.
We are looking for a creative, analytical and execution-oriented Digital Marketing & Social Media Executive who can help build PrideElk into a strong, trusted and recognisable brand.
Key Responsibilities
1. Social Media Management
- Manage PrideElk's Instagram, Facebook, YouTube and other relevant platforms.
- Develop and execute monthly social media calendars.
- Create and publish engaging posts, Reels, Stories and short-form videos.
- Maintain a consistent premium and professional brand image.
- Develop content around child development, parenting, therapy, education, activities, workshops and PrideElk programmes.
- Monitor trends and identify opportunities for relevant content.
- Respond appropriately to comments, messages and enquiries.
2. Content Creation
- Develop creative concepts for Reels, videos, carousels, posters and campaigns.
- Write captions, hooks, headlines and calls-to-action.
- Coordinate photography and videography at the centre.
- Use Canva and/or other creative tools for day-to-day content creation.
- Use AI tools to improve content ideation, scripting, editing and productivity.
- Develop campaign concepts rather than simply creating routine posts.
5. Website & SEO
- Coordinate regular website content updates.
- Assist with basic on-page SEO.
- Research relevant keywords.
- Create blogs and educational content where required.
- Monitor website traffic and enquiry sources.
- Work with developers/SEO specialists when technical changes are required.
Required Skills
Essential
- Strong knowledge of Instagram and Facebook.
- Good understanding of digital marketing fundamentals.
- Excellent written communication.
- Strong content-writing ability.
- Basic graphic-design skills.
- Ability to create and edit short videos/Reels.
- Knowledge of Meta Ads.
- Understanding of Google Ads and SEO.
- Basic knowledge of Google Analytics/Search Console is preferred.
- Good understanding of social-media trends.
- Ability to use AI tools effectively.
- Strong organisational and execution skills.
Education & Experience
Education: Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business, or a related field.
Experience: 1–3 years preferred.
Freshers with exceptional practical skills, strong portfolios and demonstrated ability to create content and run campaigns may also be considered.
Pay: From ₹18,000.00 per month
Work Location: In person
