Job Description – Digital Marketing Executive
Company: Techkraftiers Digital
Location: Nerul / Taloja, Navi Mumbai
Employment Type: Full-Time
Experience: 0–3 Years
Salary: As per industry standards + Performance Incentives
About Techkraftiers Digital
Techkraftiers Digital is a growing digital marketing agency and IT training institute specializing in Website Development, Mobile App Development, SEO, Social Media Marketing, Google Ads, Branding, ERP/CRM Solutions, and Skill Development Programs.
Position Overview
We are looking for a passionate and result-oriented Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns that generate leads, increase brand awareness, and improve online visibility for our company and clients.
Key ResponsibilitiesSearch Engine Optimization (SEO)
- Perform keyword research and competitor analysis.
- Optimize website content, meta tags, and landing pages.
- Build quality backlinks and manage off-page SEO activities.
- Monitor website rankings and prepare SEO reports.
Social Media Marketing
- Manage Facebook, Instagram, LinkedIn, and YouTube accounts.
- Create engaging posts, reels, and marketing campaigns.
- Increase followers, engagement, and lead generation.
- Respond to comments and customer inquiries.
Paid Advertising
- Manage Google Ads and Meta Ads campaigns.
- Monitor campaign performance and optimize ROI.
- Generate quality leads for services and training programs.
Content Marketing
- Create content for social media, blogs, websites, and email campaigns.
- Coordinate with graphic designers and developers.
- Maintain content calendars and campaign schedules.
Lead Generation
- Generate business leads for website development, mobile apps, SEO, ERP/CRM software, and training courses.
- Manage inquiries from social media, websites, and online portals.
- Support sales and business development activities.
Analytics & Reporting
- Track website traffic using Google Analytics.
- Prepare weekly and monthly performance reports.
- Suggest improvements based on data insights.
Required Skills
- Knowledge of SEO (On-Page & Off-Page)
- Google Ads & Meta Ads Management
- Social Media Marketing
- Content Writing & Copywriting
- Google Analytics & Search Console
- Canva, AI Tools, and Basic Graphic Designing
- Lead Generation Techniques
- Excellent Communication Skills
Preferred Qualifications
- Bachelor's Degree in Marketing, IT, BBA, BMS, or related field.
- Certification in Digital Marketing is preferred.
- Freshers with internship experience can also apply.
Key Performance Indicators (KPIs)
- Number of leads generated per month
- Website traffic growth
- Keyword ranking improvements
- Social media engagement and follower growth
- Ad campaign ROI
- Client retention and satisfaction
Benefits
- Performance-based incentives
- Hands-on experience with real client projects
- Career growth opportunities
- Training on advanced digital marketing tools
- Friendly and professional work environment
Pay: ₹5,000.00 - ₹30,000.00 per month
Work Location: In person
