About Hilo Design
Hilo Design is one of Hyderabad's fastest-growing premium menswear brands, redefining designer fashion through retail, technology, and performance marketing.
We're looking for a Performance Marketing Associate/Executive who can take complete ownership of digital growth—from creative strategy to campaign optimization, conversion tracking, analytics, and revenue growth.
This is not just an Ads Manager role. We are looking for someone who understands the complete customer journey and knows how to scale a business using data, creativity, and execution.
Key Responsibilities
Performance Marketing
- Plan, launch, and optimize campaigns across Meta Ads, Google Ads, and Pinterest Ads.
- Manage campaign budgets, audiences, placements, creatives, bidding strategies, and scaling.
- Monitor and improve key metrics including CTR, CPC, CPM, CPL, CVR, CAC, ROAS, and Revenue.
- Continuously test new audiences, creatives, offers, and campaign strategies.
Conversion Tracking & Analytics
- Own the complete conversion tracking ecosystem.
- Set up and manage Meta Pixel, Google Tag Manager (GTM), Google Analytics 4 (GA4), Conversion API (CAPI), Events, and Attribution.
- Troubleshoot tracking issues and ensure every lead and purchase is accurately measured.
- Build reports and dashboards using Excel or Google Sheets.
- Analyze campaign data and convert insights into actionable business decisions.
Landing Pages & CRO
- Work on landing page planning, optimization, and conversion improvements.
- Understand customer behaviour and implement Conversion Rate Optimization (CRO).
- Suggest A/B tests for landing pages, creatives, offers, and messaging.
- Improve user experience to maximize lead generation and sales.
Creative Strategy & Copywriting
- Develop campaign concepts that generate attention and conversions.
- Write high-performing ad copies, hooks, headlines, primary text, and CTAs.
- Collaborate closely with the design team and drive the creative process from concept to execution.
- Review creatives before launch and ensure they align with campaign objectives.
- Continuously improve creatives based on performance data.
Lead Funnel Management
- Manage the complete lead journey from ad click to final conversion.
- Track lead quality and work with the sales team to improve conversion rates.
- Identify bottlenecks and optimize the marketing funnel.
Founder Collaboration
- Work directly with the founders to understand business priorities, product launches, seasonal campaigns, and growth goals.
- Translate business objectives into high-performing marketing campaigns.
- Take ownership of execution and ensure campaigns are delivered with quality and speed.
Skills & Qualifications
✔ 1–3 years of hands-on experience in Performance Marketing.
✔ Strong experience managing Meta Ads and Google Ads independently.
✔ Experience with Pinterest Ads is an added advantage.
✔ Excellent understanding of Meta Pixel, GTM, GA4, Conversion API (CAPI), Events, Attribution, and Conversion Tracking.
✔ Strong knowledge of Microsoft Excel or Google Sheets.
✔ Good understanding of Conversion Rate Optimization (CRO).
✔ Experience working with landing pages and customer journeys.
✔ Excellent analytical and problem-solving skills.
✔ Strong copywriting and creative thinking abilities.
✔ Ability to create campaign concepts and performance-focused marketing ideas.
✔ Good communication and project management skills.
✔ Ownership mindset with attention to detail and execution.
What We're Looking For
We're looking for someone who thinks beyond running ads.
You should understand how every stage of the marketing funnel works—from creative strategy and copywriting to campaign optimization, conversion tracking, landing pages, analytics, and revenue growth.
You should be equally comfortable analyzing data, writing ad copy, brainstorming campaign concepts, improving landing pages, guiding creative teams, and scaling profitable campaigns.
If you enjoy solving growth challenges and taking ownership, we'd love to hear from you.
Why Join Hilo Design?
- Work directly with the founders and influence key business decisions.
- Own high-impact campaigns that directly drive business growth.
- Fast-growing premium fashion brand with the freedom to experiment and innovate.
- Opportunity to build, learn, and grow in a high-performance environment.
Pay: ₹30,000.00 - ₹40,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Paid sick time
- Paid time off
- Provident Fund
Application Question(s):
- What is your current CTC?
- What is your expected CTC?
- What is your notice period?
Work Location: In person
