Job Description
Job TitleProduct ManagerLocationGurgaon HODepartmentDigital TechnologyFunctionProducts Channel ManagementReporting toAssistant Vice PresidentBand4Job Summary
We are looking for a Senior Product Manager who can define, own, and scale digital products that create measurable business impact across distribution, customer, and operations touchpoints. The role demands a combination of strategic vision, deep product craft, and hands-on execution translating ambiguous business challenges into well-prioritised roadmaps, intuitive user experiences, and robust digital solutions. SPM will also be required to mentor product managers and business analysts in the team, engage directly with business and bank stakeholders, and champion AI-led innovation as a core product capability.
Key Responsibilities
Product Strategy Roadmap Ownership
Own the end-to-end product vision and multi-quarter roadmap for assigned digital products — aligning business goals, distribution priorities, and technology capabilities into a coherent strategy.
Translate leadership intent into product themes, epics, and quarterly delivery plans; present roadmap updates to Senior Business and Bank stakeholders with clarity and confidence.
Define product success metrics (adoption, activation, retention, business KPIs) and hold the team accountable to outcomes, not just output.
Continuously evaluate the competitive landscape, InsurTech / FinTech trends, and emerging technology to ensure AMLI's digital products remain differentiated and future-ready.
Discovery, Research Problem Definition
Lead structured product discovery — combining quantitative data analysis, qualitative user research, and field immersion (with distribution teams, bank RMs, and customers) to uncover the real problem before committing to a solution.
Build and maintain a deep understanding of end-user personas across seller (Bank RMs, Insurer RAs), customer (retail / group), and operations segments.
Use AI-powered research tools (sentiment analysis, behavioural analytics, NLP-based feedback mining) to rapidly surface insights from field data, app reviews, support tickets, and survey responses.
Frame crisp problem statements and opportunity hypotheses that anchor the team's prioritisation decisions.
Journey Design Experience Ownership
Own the user journey from first touchpoint to outcome, designing experiences that are intuitive for a field sales force with varying digital literacy.
Work closely with UI/UX designers to translate journey maps into wireframes, prototypes, and validated designs; challenge conventions and push for radical simplicity.
Champion accessibility, vernacular, and low-bandwidth design principles appropriate for diverse distribution geographies.
Delivery Leadership Execution
Drive end-to-end delivery accountability — from PRD sign-off through development, QA, UAT, and go-live — ensuring on-time, defect-free releases.
Partner with Engineering Leads to make sound build-vs-buy-vs-configure decisions; contribute to architecture discussions and ensure NFR (performance, security, scalability) commitments are built in from day one.
Manage the product backlog with rigour: write sharp user stories, acceptance criteria, and edge cases; run grooming and sprint planning with discipline.
Identify and proactively mitigate delivery risks; escalate early, with options and a point of view.
Define and oversee API integration requirements with partner systems (Axis Bank, Salesforce, Siddhi, third-party platforms) ensuring reliability and future extensibility.
AI Emerging Technology Integration
Embed AI as a first-class capability in product design, propensity-based lead prioritisation, intelligent nudge engines, and conversational interfaces for customers and RMs.
Personally use AI tools (ChatGPT, Copilot, Claude, Gemini, or equivalent) to accelerate PRD drafting, competitive research, data analysis, sprint documentation, and stakeholder communication.
Champion a culture of AI experimentation within the product team — run internal ideation sprints, build proof-of-concepts, and establish frameworks for evaluating AI feature ROI.
Adoption, Analytics Continuous Improvement
Define a digital adoption strategy for every feature shipped — including training, in-app nudges, champion networks, and change management in partnership with distribution and LD.
Build and own product dashboards (feature usage, funnel drop-off, conversion, field engagement); review weekly with business and tech stakeholders.
Run structured A/B tests and rapid experimentation cycles to optimise journeys and drive conversion improvements.
Establish feedback loops from field teams, customers, and support data to continuously refine product decisions.
Stakeholder Partner Management
Act as the primary product interface for Axis Bank distribution teams, TPP partners, and internal business heads — building trusted, long-term relationships.
Lead product workshops, steering committee presentations, and roadmap alignment sessions with senior leadership across AMLI and partner organisations.
Manage competing stakeholder priorities with transparency, data, and clear trade-off articulation — without compromising product integrity.
Team Leadership Mentoring
Mentor BAs, junior PMs, and associate product team members — reviewing their outputs, coaching on product craft, and helping them grow.
Foster a product culture of customer obsession, hypothesis-driven development, and outcome orientation within the broader Digital Technology team.
Contribute to hiring decisions for the product team; help define role charters and competency frameworks.
Key Competencies/Skills Required
Measures of Success
Roadmap delivery: % of committed features shipped on time and to quality
Digital adoption: MAU / DAU growth on owned product surfaces
Business impact: measurable contribution to VNB, lead conversion, policy issuance, or cost reduction attributable to product features
Discovery quality: % of features shipped that met their stated success metric within 90 days
Stakeholder NPS: feedback scores from business, distribution, and technology partners
AI feature throughput: number of AI-assisted features shipped per quarter and their adoption rates
Team development: BA / junior PM capability growth, measured through output quality and feedback
NFR compliance: zero P1 incidents in production attributable to product decisions
Backlog health: groomed pipeline at least 2 sprints deep at all times
Customer satisfaction: improvement in CSAT / NPS scores on digital touchpoints owned
Key Relationships (Internal /External)
Internal: EMC /SLT Leaders/ Functional leader and colleagues and team members from across functions
External: Business Partners/Distributors/ Other Max Group companies/Vendors/Survey agencies/Banks as the case may be
Key competencies/skills required
7–10 years of product management experience with at least 3 years in a senior or lead PM role, in consumer-facing digital products (BFSI / InsurTech strongly preferred)
Proven track record of shipping impactful 0-to-1 and 1-to-N products at scale — not just feature delivery
Strong strategic thinking: able to zoom out to set direction and zoom in to write a crisp acceptance criterion on the same day
Deep expertise in working with design teams on high-quality mobile and web experiences
Strong technical acumen — understands APIs, microservices, system integration, and cloud-native product architectures without needing to write code
Agile/Scrum expertise: has run sprints, managed backlogs, and led cross-functional squads
Familiarity with IRDAI regulatory landscape and compliance considerations in insurance product design is a strong plus
B.E. / MCA / MBA from a reputed institute
8–10 years of total experience with a minimum of 4 years in a dedicated product management role (not BA or project management)
Should have owned at least one product end-to-end, from vision and roadmap through launch and scale
Prior experience in insurance, banking, or financial services digital products is strongly preferred
Demonstrated experience shipping AI / ML-powered product features in a production environment
Should have managed or mentored a team in a product / BA function
About Axis Max Life Insurance
Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2023-24, Axis Max Life Insurance has achieved a gross written premium of INR 29,529 Cr. For more information, please visit the company website at www.maxlifeinsurance.com.
#ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply
