Key Responsibilities
Content Writing
- Develop high-quality copy for brochures, newsletters, flyers, advertisements, banners, and promotional materials.
- Write engaging website content, blogs, admission pages, FAQs, and landing pages.
- Create compelling email campaigns, SMS, and WhatsApp communication for admissions and school events.
- Draft speeches, notices, press releases, invitations, and official communication as required.
- Ensure all content reflects the school's brand voice, values, and messaging.
Social Media Content
- Write captions, carousel copy, campaign concepts, and promotional content for social media platforms.
- Plan content calendars in coordination with the marketing team.
- Adapt content for different platforms including Instagram, Facebook, LinkedIn, YouTube, and X.
Short-Form Video Scripting
- Write creative scripts for Instagram Reels, YouTube Shorts, and Facebook Reels.
- Develop engaging hooks, storytelling concepts, scene directions, and CTAs to maximize audience engagement.
- Script videos highlighting admissions, classroom activities, events, achievements, student life, faculty, parent testimonials, and school facilities.
- Collaborate with the videography and design teams during content production.
- Stay updated with social media trends and incorporate trending formats into video scripts.
Campaign & Brand Communication
- Create campaign concepts for admissions, events, celebrations, and branding initiatives.
- Maintain consistency in tone, grammar, and messaging across all communication channels.
- Support marketing campaigns with persuasive and conversion-focused copy.
Editing & Proofreading
- Proofread and edit content for accuracy, clarity, grammar, and brand consistency.
- Ensure all published content is error-free and aligned with school communication standards.
Required Qualifications
- Bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related field.
- Certification in Content Writing, Digital Marketing, or Creative Writing is an added advantage.
Experience
- 2–5 years of experience in copywriting, content writing, or digital marketing.
- Experience in the education sector will be preferred.
- Strong portfolio showcasing marketing copy, social media content, and short-form video scripts.
Required Skills
- Excellent written and verbal communication skills.
- Exceptional English grammar, editing, and proofreading abilities.
- Creative storytelling and persuasive writing skills.
- Strong understanding of social media platforms and content trends.
- Ability to write concise, engaging, and audience-focused copy.
- Knowledge of SEO fundamentals and digital content optimization.
- Ability to work under deadlines and manage multiple projects simultaneously.
- Proficiency in Microsoft Office and Google Workspace; familiarity with AI writing tools and content management systems is an advantage.
Pay: From ₹30,000.00 per month
Work Location: In person
