Develop overall marketing strategy and action plan for the region - with desired outcome and volume objectives of the business
Plan and implement activations to support branches to achieve their business targets.
Analyzing local competition and strengthening the company’s brand position in assigned regional areas.
Recommending strategies to implement in regional marketing plans.
Plan & execute channel engagement activities like conducting CP/Builder Meets, Branding at partner office.
Design and execute promotional events
Prepare & publish various trackers/MIS related to the Marketing Plan, on ground activations and leads generation within a stipulated time
Work with cross-functional teams (business heads, product managers, agencies, branches) to align marketing initiatives with business goals.
Monitor marketing collaterals in branches & events
