Srimandir · AppsForBharat — We're Hiring
AppsForBharat runs Srimandir, India's largest devotional platform — ~40M+ downloads across three verticals: e-Pooja, e-Chadhava and e-Commerce. We're building India's most-recognised devotional brand, and we're now launching our commerce category on quick commerce (Blinkit, Zepto, Instamart) to take our reach from X to 100X households. These two roles own the two levers that decide whether we win that shelf: Visibility and Availability.
Category Manager — Quick Commerce VISIBILITY
Own how we get seen and convert on the quick-commerce shelf — pricing, ads, and platform relationships.
Experience: 4–6 years · quick-commerce category experience strongly preferred
The role
You own visibility for the devotional category on quick commerce — winning the shelf and the conversion that follows. Your job is to make Srimandir the product people see, trust and buy: the right price on every lane, the right media behind the right SKUs, and the right relationships with each platform's team. You run the category like a P&L and grow it from launch.
What you'll own
Pricing & margin architecture per sub-category — mass / mass-premium / premium — balancing reach (breakeven anchors) against margin (premium lanes).
Quick-commerce retail media / ads across Blinkit, Zepto and Instamart — search, visibility placements, and daily ROAS / ACOS management.
Platform relationships (KAM) — own the relationship and joint business plans (JBP) with each platform's category / account managers.
Assortment & listing performance — catalogue health, content and images, SKU-level conversion, and availability coordination with Ops.
Category P&L, GMV and market share — own the number; plan the BAU and festive visibility calendar.
Market & competitive intelligence — track sub-category trends, private labels and share shifts; feed assortment and pricing decisions.
What success looks like (first 6–12 months)
Share of voice / visibility and SKU-level conversion at or above target on each platform.
Ad efficiency (ROAS / ACOS) within the agreed guardrail while scaling spend.
Category GMV and market-share growth versus launch baseline.
Clean, complete, high-converting listings and a live JBP with each platform.
What you bring
4–5 years in category management, brand, or e-commerce growth — hands-on quick-commerce experience (having run a category on Blinkit / Zepto / Instamart) strongly preferred.
Pricing and P&L fluency — comfortable owning a category number.
Retail-media / performance-ads capability (running and optimising platform ad consoles).
Strong platform KAM relationships and commercial-negotiation instinct.
Data-driven — strong Excel / analytics; makes decisions from SKU×city data.
Nice to have
