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Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI.
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Perform ongoing keyword discovery, expansion and optimization
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Research and implement search engine optimization recommendations
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Research and analyze competitor advertising links
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Develop and implement link building strategy
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Work with the development team to ensure SEO best practices are properly implemented on newly developed code
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Work with editorial and marketing teams to drive SEO in content creation and content programming
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Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
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Proven SEO experience
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Solid understanding of performance marketing, conversion, and online customer acquisition
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In-depth experience with website analytics tools (Google Analytics)
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Knowledge of ranking factors and search engine algorithms
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Up-to-date with the latest trends and best practices in SEO and SMO
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Experience in Off Page SEO, Link Building, Technical SEO, On Page
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Experience in Google Ads and Meta Ads
Graduation in Any Stream / SEO Certification / Master in any stream
Preferably 2+ years of experience in relevant field would be an advantage.
