Job Description - Ad Campaign Manager (Meta Ads & Google Ads)
Location: Saket, Delhi
Job Type: Full Time | Permanent
Experience: 5+ Years
CTC: ₹5,00,000 – ₹7,00,000 per annum (Fixed + Benefits)
Working Days: 6 Days a Week
About the Role
We spend real money on ads every month, and we want that money to work hard.
As our Ad Campaign Manager, you will plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram) and Google. You will own campaign performance, make data-driven decisions, and guide a junior team member.
Key Responsibilities
- Plan and manage monthly campaigns across Facebook, Instagram, and Google.
- Set up campaigns end-to-end, including audience, budget, bids, and creatives.
- Run Google Search, Display, Shopping, YouTube, and Performance Max campaigns.
- Manage Meta campaigns for leads, sales, app installs, and brand awareness.
- Conduct keyword research and write effective ad copy.
- Perform A/B testing and optimize campaigns for better performance.
- Track CPL, Cost per Sale, ROAS, CTR, and other key metrics.
- Optimize budgets by scaling high-performing campaigns.
- Coordinate with the design team for better-performing creatives.
- Set up and monitor Meta Pixel, Google Tag Manager, GA4, and conversion tracking.
- Share weekly and monthly performance reports.
- Monitor competitor activities and market trends.
- Mentor and support a junior team member.
Required Skills
- Strong hands-on experience with Meta Ads Manager and Google Ads.
- Working knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Budget planning and bid strategy.
- Audience targeting, lookalike audiences, and retargeting.
- Landing page basics and A/B testing.
- Excel or Google Sheets for reporting.
- Basic understanding of sales funnels and pipelines.
Good to Have
- Google Ads Certification
- Meta Blueprint Certification
- LinkedIn Ads experience
- E-commerce advertising experience
Who We're Looking For
- Graduate in any stream (Marketing is a plus).
- Minimum 5 years of hands-on paid advertising experience.
- Experience managing monthly ad budgets independently.
- Data-driven mindset with strong analytical skills.
- Clear communication and reporting skills.
- Ownership, accountability, and willingness to share knowledge.
Pay: ₹500,000.00 - ₹700,000.00 per year
Work Location: In person
