Sr. Influencer Marketing Manager
Job Description
We are looking for an experienced Senior Influencer Marketing Manager to lead our influencer marketing function and drive impactful creator-led campaigns. The ideal candidate should have a strong network of influencers and agencies, experience managing end-to-end campaigns, and a proven ability to deliver measurable business results.
Key Responsibilities
· Develop and execute influencer marketing strategies aligned with brand and business objectives.
· Identify, onboard, and manage influencers across Instagram, YouTube, LinkedIn and emerging platforms.
· Build and maintain long-term relationships with creators, talent managers, and influencer agencies.
· Plan, execute, and optimise influencer campaigns from concept to reporting.
· Negotiate commercial terms, contracts, deliverables, and usage rights with influencers and agencies.
· Collaborate with Brand, Performance Marketing, Creative, PR, and Product teams to deliver integrated campaigns.
· Track campaign performance using KPIs such as reach, engagement, conversions, ROI, and earned media value.
· Manage influencer marketing budgets and ensure cost-effective campaign execution.
· Stay updated on creator economy trends, platform updates, and competitor activities.
· Lead and mentor junior team members while establishing scalable influencer marketing processes.
Required Skills
· 6–10 years of experience in Influencer Marketing, Creator Partnerships, or Digital Marketing.
· Proven experience managing large-scale influencer campaigns.
· Strong network of influencers, creators, talent agencies, and influencer marketing platforms.
· Excellent negotiation, relationship management, and communication skills.
· Strong analytical skills with experience in campaign reporting and ROI measurement.
· Experience working with influencer discovery and campaign management tools.
· Ability to manage multiple campaigns and stakeholders in a fast-paced environment.
Preferred Experience
Experience in D2C, Consumer Internet, FMCG, Beauty, Fashion, Lifestyle, Technology, or FinTech brands.
Experience managing annual influencer marketing budgets.
Team management experience is preferred.
Key Skills
Influencer Marketing, Creator Partnerships, Influencer Outreach, Influencer Relations, Campaign Management, Social Media Marketing, Brand Collaborations, Creator Economy, Talent Management, Digital Marketing, Content Strategy, Campaign Analytics, Budget Management, Negotiation, ROI Analysis, Instagram Marketing, YouTube Marketing, LinkedIn Marketing, Performance Marketing, Agency Management.
Address –
Saptarishi
701 Atulya IT Park, Bhawarkuan Road, Indore MP
Contact No – 9977323433 / 9111072900
Job Type: Full-time
Pay: ₹25,000.00 - ₹55,000.00 per month
Work Location: In person
