Conduct keyword research and identify high potential search opportunities
Implement on page SEO including meta tags, headings, internal linking and content optimisation
Understand emerging AI search platforms and optimise content to improve the chances of a brand, product, or service appearing in AI driven search results and top recommendations (such as AI assistants, generative search results, and knowledge panels)
Perform technical SEO audits and coordinate with the development team to resolve issues
Monitor website health including indexing, crawl errors, and page performance
Track keyword rankings and organic traffic performance
Optimise website structure, landing pages, and blog content for search engines
Analyse competitor strategies and identify opportunities for improvement
Work with the content team to ensure SEO aligned content creation
Generate regular SEO performance reports and provide actionable insights
Stay updated with the latest SEO trends, algorithm updates, and industry best practices
