· Plan and execute digital marketing campaigns across Instagram, Facebook, YouTube, and other social media platforms.
· Create and manage engaging content including reels, stories, short videos, creatives, and promotional campaigns.
· Utilize leading AI tools for content generation, video creation, editing, captions, and creative optimization.
· Develop compelling hooks, storytelling concepts, and strong Call-to-Actions (CTAs) to improve engagement and reach.
· Ensure all communication and creatives align with established brand guidelines and positioning.
· Monitor and improve KPIs including reach, engagement, audience growth, and content performance.
· Support digital PR activities, influencer collaborations, and online brand visibility initiatives.
· Stay updated with social media trends, platform algorithms, and emerging digital content formats.
· Coordinate with creative teams, founders, and external partners for campaign execution.
· Maintain professionalism and confidentiality regarding internal projects and brand assets.
Required Skills & Qualifications
· 1–2 years of experience in Digital Marketing, Social Media Marketing, Branding, or Content Marketing.
· Strong understanding of Instagram, Facebook, YouTube, and social media growth strategies.
· Practical knowledge of AI-based content and video creation tools.
· Good understanding of audience engagement, content performance, and platform analytics.
· Creative mindset with strong copywriting and content ideation abilities.
· Ability to work independently in a fast-paced startup environment.
· Excellent communication and coordination skills.
Passion for music, entertainment, creator culture, or digital media is preferred.
Key Performance Indicators (KPIs)
· Social media growth and engagement metrics
· Reach and performance of digital campaigns
· Quality and consistency of brand communication
· Viral/performing content execution
· Timely campaign delivery and creative output
· Digital PR and online visibility impact
· Preferred Candidate Traits
· Self-motivated and execution-oriented
· Strong ownership mindset
· Creative thinker with attention to trends and audience behavior
· Professional, reliable, and confidentiality-conscious
· Comfortable working in a startup culture
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
Work Location: In person
