Why This Role Exists
- Own an integrated growth engine across paid acquisition, SEO/GEO, content, social, lifecycle and partnerships.
- Deliver revenue, recurring subscription growth, qualified enterprise pipeline and efficient unit economics across self-serve and sales-assisted motions.
- Turn product capabilities and customer use cases into differentiated positioning, launches and demand for creators, marketers, brands, agencies and enterprises.
- Build a shared growth roadmap with Product, a strong specialist team and the measurement discipline required to improve activation, conversion, retention and scale
Key Responsibilities
- Business Planning & Commercial Ownership - Set annual and quarterly growth strategy, targets, budgets and forecasts across self-serve subscriptions and enterprise/API demand.Own revenue, MRR/ARR, qualified pipeline, CAC, LTV and payback goals; reallocate resources according to business impact. Convert market, customer, competitor and cohort insights into clear segment, offer, geography and channel priorities.
- Paid Acquisition & Demand Generation - Lead channel strategy across Google, Meta, YouTube, LinkedIn, Reddit and relevant paid or account-based channels. Own media planning, budgets, creative testing, retargeting, landing pages and separate acquisition approaches for self-serve and enterprise audiences. Set channel decision rules, scale winners, stop weak activity and maintain repeatable playbooks with the internal team and agencies.
- Lifecycle, CRO, Brand & Partnerships - Own website and landing-page conversion, email/CRM journeys, onboarding, nurture, trial-to-paid, reactivation, referrals, expansion and churn-reduction programs. Build a consistent brand, social and earned-media presence, with launch, demo, proof and sales-enablement assets that support paid, organic and enterprise demand. Scale creator, influencer, affiliate, community and strategic distribution partnerships with clear economics, attribution and performance goals.
- Product & GTM Partnership - Work with the Head of Product to define ICPs, jobs-to-be-done, positioning and messaging for each product and audience. Co-own onboarding, activation, pricing/packaging experiments, launches, feature adoption, retention and expansion; feed evidence into roadmap decisions. Build clear journeys from discovery and sign-up to first successful video, paid conversion, renewal and qualified enterprise handoff.
- SEO, GEO & Content Growth - Own technical, on-page and off-page SEO, search architecture, site health, link acquisition, international discovery and visibility in search and AI answer engines. Build content across product, use-case and enterprise/API pages, comparisons, demos, education, case studies, customer proof and thought leadership. Use paid, search, product and customer data to prioritize content; partner with Product/engineering on performance, structured data and indexation.
- Measurement, Team & Operating Cadence - Maintain one source of truth across analytics, ad platforms, CRM, product data and attribution; report acquisition-to-revenue by segment and cohort. Run weekly and monthly business reviews, experiment backlogs and forecasts with the Founder and Head of Product; surface decisions early. Hire, coach and manage performance, SEO, content, lifecycle/CRM, creative/social specialists and agencies, with clear goals and accountability.
Experience & Skills
Required Experience
- 6+ years in growth, digital marketing or commercial roles, including 3+ years leading multi-disciplinary teams and directly owning revenue or growth targets.
- Proven ability to build and scale paid acquisition, SEO/content, lifecycle/CRM and CRO for a SaaS, subscription or digital product.
- Strong command of SaaS metrics and forecasting: MRR/ARR, pipeline, CAC, LTV, payback, activation, conversion, retention/churn and cohorts.
- Demonstrated experience managing budgets, agencies and senior stakeholders while staying close to execution, analytics and creative quality.
Preferred Experience
- AI SaaS, creator tools, video/media, martech, B2C/B2B2C and enterprise/API go-to-market experience.
- Experience with product-led growth plus sales-assisted or enterprise demand generation across international markets.
- Product marketing, pricing/packaging, launch management, customer research, affiliate/partner programs and growth experimentation.
- Hands-on familiarity with GA4, GTM, ad platforms, GSC, Ahrefs/Semrush, CRM/automation, product analytics, attribution and BI/dashboard tools.
Pay: Up to ₹5,000,000.00 per year
Work Location: In person
