No. of Openings: 1
Department: Sales
Job Location(s): Noida
Education: Graduation to Post Graduation
Experience: 2 to 3 Years
Budget: INR 40,000 to 45,000
Skill Required: Communication, Teamwork, Leadership, Problem Solving, Time Management, SEO, Google Analytics, Google Ads
Job Overview
We are seeking a results-driven and analytical Lead Generation Specialist to design and execute a multi-channel strategy aimed at generating high-quality leads at an optimal cost. The role focuses on driving daily qualified leads while maintaining strict cost efficiency benchmarks.
Key Responsibilities
Develop and implement a mixed-channel lead generation strategy to acquire a minimum of 20 qualified leads per day.
Ensure Cost Per Lead (CPL) remains below INR 2000 while maintaining lead quality.
Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Meta Ads, and other relevant digital channels.
Monitor and analyse campaign performance using analytics tools; provide actionable insights for continuous improvement.
Conduct competitor analysis and identify opportunities to outperform in lead acquisition.
Optimize landing pages, funnels, and user journeys to maximize conversions.
Manage A/B testing for creatives, copy, and targeting strategies.
Maintain accurate reporting dashboards for tracking daily, weekly, and monthly KPIs.
Target Audience Focus
University students (aged 19–26) in international markets such as:
Australia, UK, Canada, UAE, Ireland, Germany, Singapore, Malaysia
Students seeking academic support services including assignments, essays, dissertations, and online tutoring.
Products/Services to Promote
Academic writing services (essays, reports, dissertations)
Assignment and project assistance
Online coaching and exam support
Resume writing and admission services (SOPs, LORs)
Subject-specific help (Engineering, Law, Finance, Nursing, IT, etc.)
Required Skills & Qualifications
Proven experience in lead generation or performance marketing
Strong understanding of CPL, CAC, ROI optimization
Hands-on experience with:
Google Ads & Meta Ads
Analytics tools (Google Analytics, CRM tools)
Knowledge of SEO and conversion optimization strategies
Ability to analyze data and make data-driven decisions
Familiarity with international student markets is a plus
Excellent communication and coordination skills
Key Performance Indicators (KPIs)
Daily qualified leads generated (Target: 20+)
Cost Per Lead (Target: < INR 2000)
Conversion rate from traffic to lead
Campaign ROI and efficiency
Funnel performance metrics
Preferred Traits
Highly analytical and performance-oriented mindset
Ability to work in a fast-paced, target-driven environment
Strong problem-solving and experimentation skills
Proactive and result-focused approach
