Job Description: Digital Marketing Executive (IT Industry)
Position: Digital Marketing Executive
Industry: IT / Software Services
Experience Required: 0.6 to 3.6 Years
Job Type: Full-Time
Location: On-site
About the Role:
We are looking for a result-oriented Digital Marketing Executive with strong knowledge of IT companies and IT services. The candidate should be skilled in Meta Ads (Facebook & Instagram), SEO, and digital growth strategies to promote IT products, software services, and brand presence online.
Key Responsibilities
- Plan, create, and manage Meta Ads (Facebook & Instagram campaigns)
- Optimize ad creatives, targeting, budget, and performance
- Perform on-page and off-page SEO to improve website rankings
- Conduct keyword research, competitor analysis, and SEO audits
- Promote IT services such as software development, web apps, SaaS, and digital solutions
- Generate leads through paid ads and organic marketing strategies
- Track, analyze, and report campaign performance (CTR, CPC, leads, conversions)
- Coordinate with design, content, and sales teams
- Manage social media presence and digital branding for IT services
- Stay updated with latest digital marketing trends and platform updates
Required Skills & Qualifications
- Bachelor’s degree in Marketing, IT, or related field
- 0.6 to 3.6 years of experience in Digital Marketing
- Strong understanding of IT industry, IT services, and software products
- Hands-on experience with Meta Ads Manager
- Solid knowledge of SEO (on-page, off-page, technical basics)
- Familiarity with Google Analytics, Search Console, and keyword tools
- Good communication and analytical skills
Preferred Skills
- Experience in IT company / software services marketing
- Knowledge of Google Ads is a plus
- Basic understanding of content marketing and email marketing
- Experience working with CRM and lead funnels
Contact Details
Email: [email protected]
Phone: +91-80547 08909
Job Types: Full-time, Permanent
Pay: ₹11,362.96 - ₹38,136.00 per month
Work Location: In person
