Overview:
We are looking for a versatile Content Writer to drive GoKite's brand story and performance marketing efforts across India and the GCC. In this role, you will craft high-converting copy and engaging social content, bridging the gap between compelling storytelling and data-driven performance.
Key Responsibilities:
- Write high-converting copy for landing pages, service pages, and Google/Meta ad campaigns.
- Draft direct-response texts for WhatsApp broadcasts, emailers, and SMS campaigns.
- Plan and write engaging content for Instagram, Facebook, and other social channels.
- Create captions, scripts, and storylines for reels and short-form videos.
- Develop and manage content calendars in collaboration with the Head of Marketing and the Social/Performance teams.
- Align with SEO specialists to ensure web content remains search-friendly.
- Maintain a consistent brand tone while adapting content for seasonal changes across Indian and GCC audiences.
Requirements:
- 2 to 5 years of proven copywriting experience in performance marketing or digital brand content.
- Strong flair for sales writing combined with excellent storytelling skills.
- Deep understanding of the travel audience and current social media trends.
- Ability to adapt tone and messaging for both India and UAE markets.
Benefits:
- Cell phone reimbursement
- Paid sick time
- Paid time off
Work Location: In person
