The Meta Ads Specialist Intern will assist the marketing team in planning, setting up, monitoring, and optimizing paid advertising campaigns across Meta platforms (Facebook, Instagram, Audience Network, and Messenger). This role is ideal for an analytical yet creative individual looking for hands-on experience handling real ad budgets, understanding audience psychology, and driving measurable business growth (leads or e-commerce sales).
Key Responsibilities
- Campaign Setup & Execution: Assist in launching paid ad campaigns within Meta Ads Manager, including configuring budget allocations, bidding strategies, and placement settings.
- Audience & Competitor Research: Conduct research to identify target demographics, interests, and behaviors. Monitor competitor ad strategies and industry trends to find new growth angles.
- Creative Coordination & Copywriting: Draft clear, persuasive ad copy and collaborate with graphic designers/video editors to develop "scroll-stopping" creatives (images, carousels, and Reels formats).
- Performance Monitoring & Optimization: Track daily metrics like CTR (Click-Through Rate), CPC (Cost Per Click), CPL (Cost Per Lead), and ROAS (Return on Ad Spend). Assist in tweaking targeting or pausing low-performing ads.
- A/B Testing: Help execute split tests on different hooks, creative formats, landing pages, and audience segments to see what converts best.
- Reporting: Extract raw data from Meta dashboards and compile clean, visual weekly or monthly performance reports for the internal team or clients.
Required Skills & Qualifications
- Platform Knowledge: Basic, foundational familiarity with Meta Ads Manager (understanding campaigns, ad sets, and ads hierarchy).
- Analytical Mindset: Comfortable working with numbers, spreadsheets (Google Sheets/Excel), and interpreting basic marketing data.
- E-Commerce/Lead Gen Awareness: A basic understanding of online selling concepts, funnels, or tracking tools (like the Meta Pixel) is highly preferred.
- Tools: Familiarity with Canva (for quick creative adjustments) and communication/project tools like Slack or Trello is a major plus.
- Soft Skills: High eagerness to learn, strong written communication skills (for ad copywriting), and a detail-oriented mindset.
Common Job Details on Indeed
- Job Type: Internship (typically 3 to 6 months). Many listings offer a PPO (Pre-Placement Offer) for full-time employment based on performance.
- Work Mode: Heavily available as Remote / Work From Home or hybrid, with flexible schedules often ranging from 4 hours/day part-time to full-time hours
Pay: ₹3,000.00 - ₹5,000.00 per month
Work Location: Hybrid remote in Konnagar, West Bengal
