Team Shabnam is a growing interior design firm focused on creating distinctive, functional, and visually compelling spaces. We are looking for a creative and results-driven Social Media & Digital Marketing Manager to manage our complete digital presence, including social media, website, content, online campaigns, and digital brand communication.
Role Overview
The candidate will be responsible for managing and growing Team Shabnam's online presence across social media, website, search engines, digital advertising, and other online platforms.
The ideal candidate should be creative, digitally savvy, comfortable with website management, and capable of converting our interior design projects into compelling digital content that drives brand awareness, enquiries, and business growth.
Key ResponsibilitiesSocial Media Management
- Develop and execute Team Shabnam's overall social media strategy.
- Manage Instagram, Facebook, LinkedIn, YouTube, Pinterest, and other relevant platforms.
- Create and maintain monthly content calendars.
- Plan and publish Reels, posts, carousels, stories, project showcases, before-and-after content, videos, and promotional campaigns.
- Write engaging captions, creative copy, and calls-to-action.
- Monitor social media trends, viral formats, hashtags, sounds, and emerging opportunities.
- Manage comments, DMs, enquiries, and community engagement.
- Track and improve followers, reach, engagement, leads, and conversions.
Website Management
- Manage and regularly update the Team Shabnam website.
- Upload and update completed projects, portfolio pages, images, blogs, services, team information, and company updates.
- Ensure website content is accurate, current, visually appealing, and aligned with the brand.
- Coordinate with developers/designers when technical changes are required.
- Monitor website performance, traffic, enquiries, and user behaviour.
- Identify opportunities to improve website content, structure, navigation, and conversion.
- Ensure project images and content are properly optimized for web use.
- Maintain basic website SEO, metadata, headings, URLs, internal linking, and content optimization.
SEO & Digital Presence
- Develop basic SEO strategies to improve Team Shabnam's visibility on search engines.
- Conduct keyword and competitor research.
- Optimize website pages and content for relevant search terms.
- Manage Google Business Profile and other relevant online listings.
- Monitor Google Search Console, Google Analytics, and other digital performance tools.
- Identify opportunities to increase organic traffic and generate qualified enquiries.
Content Creation
- Work closely with the interior design team to understand ongoing and completed projects.
- Convert design projects into engaging digital stories and marketing content.
- Coordinate photography and videography for projects.
- Create short-form video content and Reels.
- Edit basic images and videos using tools such as Canva, CapCut, Adobe Photoshop, Premiere Pro, or similar platforms.
- Maintain a consistent visual identity across all digital platforms.
Digital Advertising
- Plan and manage paid campaigns on platforms such as Meta Ads and Google Ads.
- Develop campaigns for brand awareness, lead generation, website traffic, and enquiries.
- Monitor campaign performance and optimize budgets and targeting.
- Prepare performance reports and recommend improvements.
Analytics & Reporting
- Track social media, website, SEO, and advertising performance.
- Prepare regular digital marketing reports.
- Monitor metrics such as reach, engagement, website traffic, enquiries, leads, conversions, and campaign ROI.
- Use performance data to improve future campaigns and content strategies.
Brand & Online Reputation
- Maintain a consistent brand image across all digital platforms.
- Monitor online reviews, mentions, and brand presence.
- Coordinate with influencers, creators, publications, and relevant digital partners.
- Identify collaboration and promotional opportunities within the interior design and lifestyle space.
Requirements
- Bachelor's degree in Marketing, Digital Marketing, Communications, Media, or a related field preferred.
- 2–5 years of hands-on experience in social media and digital marketing.
- Strong experience managing business social media accounts.
- Experience with website content management and basic CMS platforms such as WordPress or similar.
- Understanding of SEO and website optimization.
- Experience with Google Analytics, Google Search Console, and Google Business Profile is preferred.
- Knowledge of Meta Business Suite and paid social media advertising.
- Strong content writing and communication skills.
- Good understanding of visual content and design aesthetics.
- Experience with Canva, CapCut, Adobe tools, or similar creative platforms.
- Strong understanding of social media trends and digital marketing practices.
- Ability to independently plan, execute, monitor, and improve digital campaigns.
Preferred Industry Experience
Candidates with experience in interior design, architecture, real estate, home décor, luxury, lifestyle, hospitality, fashion, or other visually driven industries will be preferred.
What We Are Looking For
We are looking for someone who can take ownership of our complete digital presence, rather than someone who only schedules social media posts.
The ideal candidate should be:
- Creative and highly trend-aware
- Strong in visual storytelling
- Comfortable managing websites
- Knowledgeable about SEO and digital marketing
- Data-driven and performance-focused
- Strong in content creation
- Proactive and self-motivated
- Comfortable working with designers, photographers, and creative teams
- Able to manage multiple digital channels independently
- Focused on generating measurable business results
Compensation
₹25,000 – ₹45,000 per month + incentives
Final compensation will depend on the candidate's experience, skills, portfolio, previous results, and overall suitability for the role.
Portfolio/work samples are highly preferred for this position.
Pay: ₹20,000.00 - ₹40,000.00 per month
Benefits:
Education:
Experience:
- Social media management: 2 years (Required)
Location:
- Kolkata, West Bengal (Required)
Work Location: In person
