Company: Ad Grow Media
Location: Uttam Nagar, New Delhi (Work From Office)
Job Type: Full-time
About the Role
We are looking for a Google Ads App Campaign Specialist with hands-on experience in planning, managing, and optimizing Google App Campaigns (UAC/ACi). The ideal candidate should have a strong understanding of app marketing, conversion tracking, Firebase/Appsflyer integrations, bidding strategies, and performance optimization.
Key Responsibilities
- Create, manage, and optimize Google App Campaigns for Android and iOS apps.
- Plan and execute App Install, App Engagement, and App Pre-registration campaigns.
- Monitor campaign performance and optimize for CPI, CPA, ROAS, and in-app conversions.
- Analyze campaign data and prepare daily, weekly, and monthly performance reports.
- Implement and troubleshoot conversion tracking using Firebase, AppsFlyer, and Google Ads.
- Optimize audience signals, bidding strategies, creatives, and assets to improve campaign performance.
- Coordinate with the design and development teams for creative and tracking requirements.
- Conduct A/B testing to improve campaign efficiency.
- Stay updated with Google's latest advertising features, policies, and best practices.
Required Skills
- 2+ years of hands-on experience managing Google App Campaigns.
- Strong understanding of Google Ads, Firebase, AppsFlyer, and GA4.
- Experience with App Install and App Engagement campaigns.
- Knowledge of bidding strategies such as Target CPA, Maximize Conversions, and Target ROAS.
- Ability to analyze campaign performance and make data-driven optimization decisions.
- Good understanding of attribution, conversion tracking, and app analytics.
- Proficiency in Microsoft Excel or Google Sheets.
- Excellent analytical and communication skills.
Preferred Qualifications
- Google Ads Certification (Preferred).
- Experience in fintech, loan, gaming, or e-commerce app campaigns is an added advantage.
- Familiarity with MMPs such as AppsFlyer, Adjust, or Branch.
What We Offer
- Competitive salary based on experience.
- Performance-based incentives.
- Opportunity to work on high-budget app campaigns.
- Learning and growth opportunities.
- Friendly and collaborative work environment.
Salary
₹25,000 – ₹70,000 per month (Based on experience and for desired candidate)
Pay: ₹35,000.00 - ₹70,000.00 per month
Work Location: In person
