Role: Performance Marketing Associate
Role Overview
We are looking for a data-driven and execution-focused Performance Marketing Associate to
support and scale Thrillophilia's paid acquisition efforts across multiple digital channels. This
role is ideal for someone with strong analytical skills, hands-on campaign execution experience,
and a keen interest in digital marketing tools, trends and consumer behavior.
You will work closely with the Growth team to execute campaigns, monitor performance,
conduct market and competitor research, and identify optimization opportunities that improve
acquisition efficiency and campaign performance.
Key Responsibilities
Campaign Execution & Performance Marketing
● Execute and manage paid marketing campaigns across Google Ads, Meta, YouTube,
Bing, and other digital acquisition channels.
● Assist in campaign setup, audience creation, bid management, budget pacing, and
performance monitoring.
● Support ongoing optimization efforts to improve campaign performance, lead quality, and
acquisition efficiency.
● Ensure campaigns are launched accurately and adhere to best practices across
platforms.
Market Research & Competitive Analysis
● Conduct regular competitor analysis to identify emerging trends, messaging strategies,
creatives, and campaign opportunities.
● Research customer behavior, audience segments, and industry trends to support
campaign planning.
● Monitor platform updates, new ad formats, and industry best practices, recommending
relevant opportunities to the team.
● Gather insights from market research to help improve targeting, positioning, and creative
effectiveness.
Funnel Optimization & Experimentation
● Assist in optimizing the customer journey from ad click to lead generation by identifying
conversion bottlenecks.
● Support A/B testing initiatives across creatives, audiences, ad copies, landing pages,
and offers.
● Work closely with Product, Creative, CRM, and Sales teams to implement and evaluate
optimization experiments.
● Track experiment results and document learnings for future campaigns.
Analytics & Reporting
● Monitor campaign performance across key metrics including CTR, CPC, CPL, CAC,
conversion rates, and ROAS.
● Prepare regular performance reports and dashboards with actionable insights.
● Analyze campaign data to identify trends, optimization opportunities, and areas requiring
attention.
● Support attribution analysis and ensure accurate campaign tracking using relevant
analytics tools.
Cross-functional Collaboration
● Coordinate with Creative teams to ensure timely delivery of ad creatives and campaign
assets.
● Collaborate with Growth, Analytics, CRM, Product, and Sales teams to support
acquisition initiatives.
● Work with external agency partners where required to ensure smooth campaign
execution and reporting.
● Maintain campaign documentation, trackers, and performance records.
What We're Looking For
● 3–5 years of hands-on experience in Performance Marketing or Digital Marketing.
● Working knowledge of Google Ads, Meta Ads Manager, and web analytics tools such as
Google Analytics.
● Strong analytical mindset with the ability to interpret campaign performance data.
● Experience with campaign execution, reporting, and optimization.
● Good understanding of digital marketing funnels, paid acquisition, and conversion
metrics.
● Proficiency in Excel/Google Sheets; familiarity with Looker Studio or similar reporting
tools is a plus.
● Strong attention to detail, curiosity, and willingness to learn in a fast-paced environment.
● Excellent communication and collaboration skills.
● Familiarity with AI-powered marketing and productivity tools for research, content
ideation, campaign optimization, and workflow automation is a plus.
Pay: ₹1,200,000.00 - ₹1,500,000.00 per year
Benefits:
- Flexible schedule
- Food provided
- Health insurance
- Internet reimbursement
- Leave encashment
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund
Work Location: Hybrid remote in Gurgaon, Haryana
