Digital Marketing Specialist
Company: Beaucraft
Location: Kochi, Kerala
Job Type: Full-Time
Experience: 7+ Years
About Beaucraft
Beaucraft is a premium furniture brand offering luxury furniture solutions that combine exceptional craftsmanship, timeless design, and superior quality. We are looking for a creative and performance-driven Digital Marketing Specialist to strengthen our digital presence, generate high-quality leads, and enhance brand visibility.
Job Summary
We are seeking an experienced Digital Marketing Specialist with a proven track record in lead generation, performance marketing, and social media marketing. The ideal candidate will be responsible for planning, executing, and optimizing digital campaigns that drive qualified leads, increase brand awareness, and support business growth.
Key Responsibilities
- Develop and implement digital marketing strategies aligned with business objectives.
- Plan and execute lead generation campaigns across digital platforms.
- Manage and grow the company's presence on Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms.
- Create, schedule, and optimize engaging content, including social media posts, reels, videos, blogs, and promotional campaigns.
- Plan, manage, and optimize paid advertising campaigns using Meta Ads, Google Ads, and LinkedIn Campaign Manager.
- Monitor campaign performance using Google Analytics and other reporting tools, providing actionable insights and recommendations.
- Improve website visibility and organic traffic through SEO best practices.
- Execute email marketing campaigns and lead nurturing initiatives.
- Collaborate with the Sales and Design teams to develop effective marketing campaigns.
- Stay updated with the latest digital marketing trends, AI marketing tools, and industry best practices.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 7 years of experience in Digital Marketing.
- Proven expertise in lead generation and performance marketing.
- Strong knowledge of:
- SEO & SEM
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- Google Analytics
- Email Marketing
- Content Marketing
- Excellent analytical, communication, and project management skills.
- Ability to manage multiple campaigns and deliver measurable results.
Preferred Skills
- Experience with Canva, Adobe Creative Suite, or video editing tools.
- Familiarity with WordPress or other CMS platforms.
- Experience with CRM and marketing automation tools is an added advantage.
- Knowledge of AI-powered marketing tools is a plus.
- Candidates with experience in premium furniture, luxury products, interior furnishings, home décor, or lifestyle brands will be given preference.
Pay: ₹35,000.00 - ₹45,000.00 per month
Work Location: In person
