Job Description – Digital Marketing Manager
Position: Digital Marketing Manager
Experience: 6–10 years
Location: Kolkata
Department: Digital Marketing
Employment Type: Full-time
Job Summary
We are looking for an experienced Digital Marketing Manager to lead the company's digital marketing activities, including Ads Boosting, Search Engine Optimization (SEO), creative content, videos & designs, influencer marketing, and coordination with external agencies.
Key Responsibilities
- Develop and execute the overall digital marketing strategy to increase brand visibility, engagement, leads, and business growth.
- Plan, manage, and optimize paid advertising campaigns across Google, Meta, and other relevant digital platforms.
- Lead Search Engine Optimization (SEO) activities to improve organic rankings, website traffic, and online visibility.
- Coordinate with the creative team for social media creatives, banners, promotional materials, videos, and designs.
- Plan and execute video marketing and digital content campaigns.
- Identify and manage suitable influencers/content creators for brand promotions and campaigns.
- Build and maintain strong relationships with digital marketing agencies.
- Act as a bridge between the company and external agencies, ensuring campaigns, deliverables, and timelines are properly managed.
- Monitor campaign performance, including reach, engagement, traffic, leads, conversions, ROI, CPC, CTR, and other KPIs.
- Conduct competitor analysis and identify new digital marketing opportunities.
- Prepare regular digital marketing performance reports and MIS for management.
- Manage digital marketing budgets and ensure effective utilization of advertising spend.
- Stay updated with the latest trends in SEO, paid media, social media, influencer marketing, content marketing, and digital platforms.
Required Skills
- Strong hands-on knowledge of Digital Marketing, SEO & Paid Advertising.
- Experience in Google Ads, Meta Ads, and campaign optimization.
- Good understanding of Search Engine Optimization and Google Analytics/Search Console.
- Strong understanding of social media marketing and content strategy.
- Experience in managing creatives, videos, and design requirements.
- Experience in influencer marketing and influencer coordination.
- Strong agency management and negotiation skills.
- Excellent analytical, communication, and project-management skills.
- Ability to manage multiple campaigns and teams simultaneously.
Key Focus Areas
Ads Boosting | Search Engine Optimization | Creatives | Videos & Designs | Influencer Marketing | Agency Management | Digital Strategy
Preferred Candidate: Candidates with experience in retail, consumer brands, e-commerce, or other high-volume customer-facing businesses will be preferred.
Pay: ₹50,000.00 - ₹60,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Leave encashment
- Paid sick time
Application Question(s):
- How many years do you have experience on SEO profile ?min 10 yrs experience required
- Do you have any experience on lead generate ? mandatory
- Do you have experience on Ads Boosting ,Creatives , Videos & Designs , Influencer Marketing ,Agency Management? mandatory required skills
Experience:
Work Location: In person
